Strategy in TECH...
As many integrators seek to pitch their clients on the many wonders of converting their dumb homes into “smart” homes, there are growing indicators that the promise of the smart home is not being reliably delivered up to this point…and may never be, according to one respected industry expert. And there is a growing chorus of others who appear to agree – possibly including Google, who is trying to manage expectations by relabelling the smart home as the “helpful home.”
In consumer electronics, we tend to find products separated into certain ranges or categories, largely based on the intended target market. There are high-end/high-performance products targeted for audio aficionados (aka audiophiles) that tend to be better performing, but at a higher price. And then there are inexpensive items targeted to the mainstream consumer who likes the looks or features – such as a nostalgia look – but isn’t willing to pay much extra for performance…because that’s not necessarily their “thing.”
But like “East” and “West,” these two things almost never meet together in one product. Never, that is, until product design expert Hiro Ogura launched his Voiz lossless streaming smart speaker.
The latest data from market research firm Strategy Analytics shows that Amazon is still the king of the smart speaker market – selling more smart speakers than anyone else. But the data also showed something else rather surprising – Google has substantially closed the gap between it and Amazon, coming within about 5.5% of Amazon’s market share numbers in the all-important fourth quarter selling season.
You will find more infographics at Statista
As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what Strata-gee has previously reported, that people use smart speakers more for listening to music, than for any other task…including voice-control of their home automation solutions.
New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products at ever-decreasing prices – they are a Trojan horse. The data also shows the remarkably rapid adoption of the technology in just a couple of short years.
CEDIA announced today that like last year, Amazon will offer a sponsored keynote presentation at the upcoming CEDIA 2017 show in San Diego. The Amazon keynote will take place on Thursday, September 7, from 2:00PM – 3:00PM in the San Diego Convention Center Ballroom 20A.
Lennar Corporation, one of the nation’s largest builders of homes, announced today the world’s first Wi-Fi Certified home designs featuring home automation built-in and voice control by Amazon Alexa. The company says this new program is part of its Everything’s Included approach to home building.
Momentum continues to build for voice-enabled devices like Amazon Echo and Google Home products, according to new data and forecast from eMarketer. Usage rates also appear to be increasing for the broader category of virtual assistants, such as Apple’s Siri, Amazon’s Alexa, Google’s Now and Microsoft’s Cortana.
Crestron Embraces Sonos, Amazon, & OthersAt CEDIA 2016, one of the top themes we identified was companies seeking more and better integrations with other companies’ technologies. In most cases, this expressed itself with companies seeking to have their product lines properly interface with the major control companies. But at CEDIA this year, Crestron took that concept to new heights and in a new direction with their enthusiastic embrace of newcomers to the CI channel…Sonos and Amazon Alexa.
