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7 Trends That Will Influence Marketing in 2015

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From The Stratecon Group

Multi Ethnic People Holding The Word TrendsMarketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.

AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…

See more about the 7 trends in marketing you should be taking advantage of now… [Read more…] about 7 Trends That Will Influence Marketing in 2015

D&M Fires Back – Asks Judge to Throw Out Sonos Lawsuit

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BREAKING NEWS

D&M LogoD&M Holdings fired back at Sonos this week, filing papers with the United States District Court asking the judge to dismiss the lawsuit launched against them by Sonos last October alleging patent infringement. Saying that Sonos’ complaints, both the original and a later-amended one, “fail to meet the pleading requirements” established by the U.S. Supreme Court, as well as the U.S. District Court.

Likely not the response that Sonos was hoping for, D&M has bounced the case back to the judge for an immediate ruling.

D&M’s response included some interesting details… [Read more…] about D&M Fires Back – Asks Judge to Throw Out Sonos Lawsuit

Local TV Crew Tracks Mysterious Van; Traces It to Apple

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Apple, Inc. LogoA San Francisco TV station KPIX news crew inadvertently ran across a mysterious blue minivan  with an odd assortment of cameras and technology affixed to the top. The purpose of this van was not obvious…nor was the owner, as it was completely unmarked. But the intrepid KPIX reporters traced the van and discovered it was leased to…Apple.

What was Apple up to with this van?… [Read more…] about Local TV Crew Tracks Mysterious Van; Traces It to Apple

Sharp Considers Dropping TV Biz in N. America

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Photo of Sharp booth at CES“Sharp has fallen on hard times again,” declared an at times shocking report in the Nikkei this week. The statement comes in the wake of the company announcing on Tuesday that, rather than their forecast of a profit for the current fiscal year,  the company will in fact book a net loss. And this disappointing news will almost certainly drive the call for a much more drastic restructuring than has been accomplished in the past – with the company reportedly considering pulling out of the television business in North America altogether.

See more on this stunning reversal in Sharp’s fortunes… [Read more…] about Sharp Considers Dropping TV Biz in N. America

Toshiba Takes A Hike – Drops TV Biz Everywhere But Japan

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Toshiba logoToshiba Corp. announced late yesterday that it has decided to exit the TV business in all export markets, including North America. The move shocked some, but those who follow the trends in the TV business were not surprised at all as Japanese manufacturers have struggled to maintain viability in a low profitability category with declining demand.

See more on Toshiba’s industry reshaping decision… [Read more…] about Toshiba Takes A Hike – Drops TV Biz Everywhere But Japan

SOL Republic Signs Promotion Deal with Pro Golfer Tiger Woods

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sol-logoSOL Republic announced today that it has signed PGA pro golfer Tiger Woods to promote its brand of headphones and speakers. One of the most successful pro golfers of all time, Woods is an 11-time PGA Tour Player of the Year and has won 14 major golfing events.

See more about this endorsement deal… [Read more…] about SOL Republic Signs Promotion Deal with Pro Golfer Tiger Woods

Irony: Apple Reports Historic Fiscal Quarter Results – Sony Announces More Layoffs

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Apple's Tim Cook
Apple CEO Tim Cook

Two rather significant news stories emerged today – one about Apple’s amazing Q1 fiscal results and the other about Sony’s troubled mobile division – and we couldn’t help but notice an incredible irony. In a way, it’s almost a tale of two CE industries.

See more on the incredibly irony of today’s top news stories… [Read more…] about Irony: Apple Reports Historic Fiscal Quarter Results – Sony Announces More Layoffs

Content Marketing – The Most Powerful Marketing Tool You’re Not Using

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From The Stratecon Group

Stratecon logoMarketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.

Learn more about Content Marketing… [Read more…] about Content Marketing – The Most Powerful Marketing Tool You’re Not Using

Nortek Acquires Anthro Corporation

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BREAKING NEWS

Nortek LogoNortek, Inc. announced today that it has acquired Anthro Corporation through its Ergotron division. Anthro makes and designs a range of technology furniture. Nortek said that it financed the purchase using cash on hand and its existing asset-based lending facility.

See more on this acquisition… [Read more…] about Nortek Acquires Anthro Corporation

SpringDeck Appoints Aim High Audio; Launches Innovative ‘Test’ Program

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Square 2 SpringDeck300x250Spring Deck, LLC (SpringDeck) made two significant announcements this week – one sales-oriented, and the other service-oriented. First, the company announced plans to begin hiring sales representative companies around the United States to sell its unique sales presentation software and app to custom integrators. Second, the company announced a new “pilot” or test program, offering an affordable way to access their large database of vendor marketing materials.

See more on these two new unique initiatives… [Read more…] about SpringDeck Appoints Aim High Audio; Launches Innovative ‘Test’ Program