This week at D+M Group’s press presentation, the company focused on two major new product categories that appear to be targeted areas of growth for the company. After a general presentation with overview, the company broke up the rather large group of reporters into two sections: Group A, my group, went directly to a special display of docking products…or complete music systems with an iPod/iPad/iPhone dock. Group B went to headphones (see my report on Denon’s new headphone line here).
[Read more…] about Docking Solutions Open New Markets for Denon & Marantz
Even by late-May’s standards, it was an unusually hot and humid day this week as a major contingent of the tech press gathered up in Mahwah, New Jersey at the weirdest looking Sheraton you’ve ever seen – more rocket ship than hotel. We were summoned to a press presentation by D&M Holdings that promised to be more significant than those in the past. Little did we know that the heat of the day was presaging the hot presentation that was the subject of our gathering!
At a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.
