<May 17, 2012> OK…the day has finally come. It is time to make our big announcement. For those of you who don’t know, Stratecon is a strategic marketing company. In addition to writing newsletters about trends and issues, we work with companies of all types to develop strategically sound marketing plans and to drive new business development. [Read more…] about Our BIG Announcement!
Strategy
New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
<May 16, 2012> New York manufacturers representative firm Audio Associates tells me that they are ready-to-go for their huge dealer show called “Alliance Expo 2012 – Partnering for a Stronger Tomorrow” scheduled for next week and originally announced in the ALERT last month. Launching this coming Tuesday, May 22nd and wrapping up Wednesday, the company says they are pulling out all of the stops for another mega-event, taking place this year at the Hilton Doubletree Hotel in Newark, NJ. [Read more…] about New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
Lenbrook & Retailers Launch New Specialty Showroom Solution for Quality Digital Audio
<April 25, 2012> Earlier this month Lenbrook America announced a new initiative it has launched in partnership with a select group of independent specialty retailers to roll out a stylish showroom optimized to display and demonstrate high quality digital audio solutions. Called the “Digital Music Experience Center,” the striking showrooms are designed to allow specialty retailers to tap into the burgeoning contemporary digital music phenomenon AND expose consumers to the wonderful (and probably unknown to them) world of higher resolution audio performance. [Read more…] about Lenbrook & Retailers Launch New Specialty Showroom Solution for Quality Digital Audio
With a Final Heave-Ho, Russound Sells Off Colorado vNet
<April 25, 2012> In a narrative that at times was more daytime soap opera than strategic corporate initiative, Russound has disposed of Colorado vNet for the last time, selling the brand off to Vice President of Sales and Marketing Mike Anderson. This ends a problematic history with Russound acquiring, closing down, relaunching, and now selling off Colorado vNet in a short on-again-off-again three-year relationship that started in 2009. [Read more…] about With a Final Heave-Ho, Russound Sells Off Colorado vNet
U.S. Dept. of Justice Files Antitrust Lawsuit Against Apple & Five Publishers
<April 11, 2012> The Department of Justice (DOJ) today filed an antitrust civil lawsuit against Apple, Inc. and five major book publishers, alleging that the parties had formed an illegal cabal for the purpose of artificially inflating the price of e-books. The publishers charged in the action were Hachette SA, HarperCollins, Macmillan, Penguin and Simon & Schuster. [Read more…] about U.S. Dept. of Justice Files Antitrust Lawsuit Against Apple & Five Publishers
Key Digital Selects AVAD as the Exclusive Distributor of Its Compass Control System
<April 11, 2012> Key Digital Systems, Inc. announced today that it has selected Ingram Micro’s AVAD division as the exclusive residential distributor in the continental U.S. for its Compass Control System. Key’s Compass system is said to be a “plug and play” technology developed to support third party protocols and drivers creating a universe of products from a variety of suppliers they call the Compass Alliance Partners (CAP). [Read more…] about Key Digital Selects AVAD as the Exclusive Distributor of Its Compass Control System
Google Reveals Its Much-Rumored Augmented Reality Glasses
<April 4, 2012> Not content to simply dominate a virtual world, Google has long been rumored to be working on a technology that will allow it to move into the real world. Today, Google revealed the widely-rumored product that it calls “Project Glass.” Project Glass is a technology that uses glasses and micro-projectors to allow it to “augment” your real world by super-imposing images and graphics on the glasses such that the image floats in front of you. [Read more…] about Google Reveals Its Much-Rumored Augmented Reality Glasses
The Top Ten Leadership Lessons of Amazon’s Jeff Bezos
<April 4, 2012> In an upcoming issue of Forbes magazine, entrepreneur Jeff Bezos will be profiled and 
analyzed as the technology-industry’s leading “philosopher-CEO.” As part of this coverage, Forbes contributor George Anders solicited the rule-breaking CEO’s lessons of leadership. [Read more…] about The Top Ten Leadership Lessons of Amazon’s Jeff Bezos
Skullcandy Turns to Eye Candy to Sell Headphones
<March 21, 2012> Expanding on the concept of what constitutes performance, Skullcandy announced today it was creating a new group of supermodel ambassadors, appropriately called their “Supermodel Crew,” starting with the 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton. Consummating a multi-year deal with Upton, Skullcandy says it will have “all-access” to the Sports Illustrated “it girl.” [Read more…] about Skullcandy Turns to Eye Candy to Sell Headphones
Wal-Mart Gets Angry…Birds, That Is
<March 21, 2012> In a unique partnership, Rovio Entertainment, Ltd., creator of the popular Angry Birds game and Wal-Mart Stores, Inc. are coming together to offer exclusive Angry Birds clothes, plush toys, and snacks that will include clues to a new version of the game launching later this week called Angry Birds Space. The partnership offers benefits to both Wal-Mart and Rovio…but mostly to those Wal-Mart customers who are Angry Birds fans as items sold in the store will include “Golden Eggsteroid” clues to unlock levels of the new game. [Read more…] about Wal-Mart Gets Angry…Birds, That Is
