Strategy in TECH...
Sonance announced today that it has made tremendous progress in building out its new company-direct sales structure for the residential channel in Canada. Within days of launching the shift away from a national distributor based approach to an HQ-driven network, the company says it has already signed up multiple new manufacturer sales representative firms in key Canadian regions.
Bryston, one of the top high-end electronics and loudspeaker brands, announced the appointment of two new manufacturer sales representative organizations. The company says it has appointed Fielder Marketing for Northern California and Northern Nevada; and Nova Marketing for Minnesota, North & South Dakota, and western Wisconsin.
Draper, Inc., a leading manufacturer of shades and projection screens, announced this week that it is continuing to turn up the heat on the residential channel by appointing a sales team focused solely on the residential market. This new team will zero in on resi with the company’s extensive line of shading, projection screens, and other AV-related gear.
Sources are telling Strata-gee that movie media server specialist Kaleidescape is undergoing a new round of turmoil, terminating manufacturer sales representatives and executives. Reports from multiple sources indicate the company is undergoing some type of transformation. However, details are sparse as to just exactly what is transpiring there. I asked Kaleidescape for comment and they responded.
Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.
That new executive is Toronto-based sales professional Brad Middleton.
Sonance announced this week that it is transitioning its residential business in Canada to a direct model, ending its distributor-led approach that has existed there for several years. Beginning on January 1, 2023, all sales and service of residential products from Sonance, James Loudspeaker, and IPORT will be handled directly by Sonance’s salesforce.
RoseWater Energy Group, a manufacturer of residential energy solutions, announced on Wednesday that it has expanded its salesforce footprint, adding four new manufacturer sales representative groups to its network. Not only does this increase the company’s sales touch points, but it expands its presence into four key regions of the country.
Epiphan Video announced today that it is launching a new cloud-based solution known as Epiphan Connect, bringing broadcast-quality live streaming capabilities to remote workers and hybrid workforce deployments via the increasingly ubiquitous Microsoft Teams. This development brings a performance upgrade to the normally experienced quality of video conferencing – a much relied upon tool of the pandemic era…and a much-maligned experience of often disappointing quality.
But there is more than just a quality upgrade in the streaming performance, there are tools to help create even more compelling content as well.
Snap One announced today that they are now selling to all four major custom integration buying groups (they called them “all four major CEDIA U.S. buying groups”) and that fact shows their commitment to their “integrator partners.” The company says it is now allied with Azione Unlimited, HTSA, HTSN, and ProSource “…as a key part of its long term strategy to help dealers succeed.”
Kaleidescape announced on Wednesday that they have appointed Craig Sholder as chief revenue officer (CRO). The appointment is effective immediately.
