Legrand announced this week that it is launching a cash rebate program for installers on 17 recently launched Nuvo speaker products. This sales incentive program is being offered both to dealers who buy Nuvo direct, and those who purchase Nuvo products through distributors.
Marketing
McIntosh Program to Supply Celebrities Cut Dealers Out
Company Says No Such Program Exists Today
We’ve recently learned about a program at McIntosh Laboratory, Inc., in which the company approached select prominent individuals, such as famous musicians or other celebrities, and provided them with McIntosh products directly, without the involvement of its dealers. The program, according to sources, was launched by Linda Passaro, a former Vice President of Global Sales and Marketing for McIntosh when it was part of D&M Holdings. Passaro was terminated in November 2011 by President Charlie Randall, but the program apparently remained in force for some time.
See more on this program that is a sore spot with some McIntosh dealers… [Read more…] about McIntosh Program to Supply Celebrities Cut Dealers Out
Directing Traffic – How to Drive More Prospects to Your Website
You don’t have to hire an expensive Search Engine Optimization (SEO) expert to make a meaningful improvement in your website’s ranking on a search engine results page. See the cover story in this month’s issue of Residential Systems Magazine by Ted Green on the five simple steps you can take that will propel your website to the top of the Google (or Bing, or Yahoo, or Ask) results page.
See more on this insightful article… [Read more…] about Directing Traffic – How to Drive More Prospects to Your Website
In Eye of Storm, McIntosh Hit with Management Shake-Up
BREAKING NEWS
We have learned through multiple sources that McIntosh Labs, the high-end American brand that was thrust into the limelight recently when it came to light that the company was authorizing internet sales of its specialty brand, has experienced a bit of a management shake-up. Specifically, two top executives have resigned their positions at the company in just the last few days.
See what we’ve uncovered about this change at McIntosh… [Read more…] about In Eye of Storm, McIntosh Hit with Management Shake-Up
Rep & Distributor Sales Jobs Evaporating – 1 Million More to Disappear by 2020
Data Suggests a New Blueprint for Greater Sales Success
A long and proud tradition in our industry is the narrative of the individual sales rep or distributor salesperson schlepping through wind and snow to meet with one of their dealers lugging product samples and marketing materials, pitching his lines, getting a purchase order from the dealer, calling the order into his manufacturers and thus earning a sales commission. But data from Forrester Research, Inc. released last year shows that this tradition is rapidly diminishing, with market trends projecting the elimination of as many as 1 million B2B sales jobs – like those held by sales reps and distributor salespeople – by 2020.
See this surprising data on the rapidly changing B2B sales processes… [Read more…] about Rep & Distributor Sales Jobs Evaporating – 1 Million More to Disappear by 2020
Crestron Pulls Out of CEDIA Expo 2016
BREAKING NEWS
After receiving several urgent communications from multiple sources, Strata-gee.com has confirmed that Crestron Electronics – for years the single largest exhibitor at CEDIA’s Expo – has informed the trade association that it will not participate in the upcoming 2016 event. Crestron, a long supporter of both CEDIA and the Expo, has always maintained a huge presence, with an upfront positioning right at the entry, thanks to the many priority points it has earned over the years. Now, CEDIA is fast at work finding a replacement.
See more on this surprising turn of events… [Read more…] about Crestron Pulls Out of CEDIA Expo 2016
TiO Drops Prices & Launches Home Starter Kit
TiO, the home automation division of Anuva Automation, announced this week several interesting moves, including a price drop, a new Home Starter Kit, and program changes for both distributors and dealers. The combination of these moves makes the innovative wired and wireless home automation and multi-room entertainment system easier to buy…and easier to sell.
See more on these interesting moves by TiO… [Read more…] about TiO Drops Prices & Launches Home Starter Kit
Emotiva in Major Launch of New Models
Emotiva Audio Corporation is one of those ideas whose core elements initially seemed incongruous – high-end products…sold on the Internet? When we learned of their launch 12-years ago, we predicted doom and damnation. After all, high-end audio, we posited, was as much about the experience -the audition – as it is about the product. Founder Dan Laufman proved us wrong. This week, Laufman caught our attention again when we recently received information about an impressive roster of new models to be launched at CES.
See what we learned from our interview with Dan Laufman… [Read more…] about Emotiva in Major Launch of New Models
SnapAV Names Adam Levy as President
Levy Recently Rejoined Organization After a 1-Year Hiatus
Adam Levy, one of the original founding executives of SnapAV in 2006 who left the organization about a year ago “to try some other things,” has rejoined the organization and been appointed President. Levy will be in charge of store operations with day-to-day operational responsibility focused on serving their dealers.
See more about this significant addition to SnapAV’s management team… [Read more…] about SnapAV Names Adam Levy as President
DTS Partners with ProSource for National Play-Fi Marketing
ProSource, a national dealer buying group, announced this week that it has cut a deal with DTS Inc., to partner in marketing and promoting its Play-Fi wireless music system products. DTS, which announced an expanded roster of Play-Fi participating manufacturers at CEDIA Expo, has been a bit behind other wireless makers before now, but is seen as picking up the pace of its expansion.
