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Manufacturers in the CE industry have bantered this question about since the industry began. Should we establish factory direct sales teams or use independent sale representatives? Or maybe a hybrid of both? Varied levels of success and failure with any of these models riddle the history of our business. What works for one vendor may not work for another. Get 10 vendors and 10 dealers in a room and you’ll get 30 answers as to the most effective sales strategy, many of which would be valid. Which is one reason why the debate continues as to which selling strategy is best.
How dogged are we in pursuing stories for Strata-gee.com readers? Dogged enough to travel to Florida…in June! Yes, we traveled earlier this month to Melbourne, FL to visit Anuva Automation, parent company of home automation upstart Turn It On (TiO). There has apparently been a lot going on at TiO lately with a flurry of recent press releases and we wanted to see for ourselves, just exactly what the company has been up to in the still early stages of its launch.
