Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.
O’Connor Named CEDIA CEO, ‘Status Quo’ Wins the Day
CEDIA announced this week that it was promoting Tabatha O’Connor to permanent CEDIA Global President and CEO. O’Connor, a sixteen-year CEDIA association employee, had recently been serving as the “acting” President and CEO in the wake of the sudden dismissal of former CEO Vin Bruno in 2017.
Unfortunately, what this means is the organization has decided to go back to day-to-day association management of operations, rather than drive growth through a strong, visionary CEO with industry experience and great force-of-will to stem the erosion of the organization’s influence.
See more about CEDIA’s choice for CEO… [Read more…] about O’Connor Named CEDIA CEO, ‘Status Quo’ Wins the Day
Scientific Breakthrough: New Holographic 3D Projection Uses Invisible Particles
Major news services are reporting that a significant scientific breakthrough has yielded a new projection technology that offers incredibly realistic 3D holographic images that are eerily similar to that scene in the original Star Wars movie when R2-D2 projected a holographic image of Princess Leia delivering a message to Obi-Wan Kenobi.
See more on this new holographic technology and what it can do… [Read more…] about Scientific Breakthrough: New Holographic 3D Projection Uses Invisible Particles
Yet Another Investor Sues Gibson Over Soured Deal
The Plot Thickens in This Sales Triangle
Just last week, we learned that real estate investment company Somera Road filed a lawsuit in the Davidson County Chancery Court in Nashville, alleging that Gibson Brands had reneged on a deal to sell them a property known as the Valley Arts building. Now, in a report from the Nashville Post, we’ve learned that another party has sued Gibson over the same property.
See what we know about this mess Gibson finds themselves in… [Read more…] about Yet Another Investor Sues Gibson Over Soured Deal
From James Loudspeaker – Not Your Father’s Soundbar
James Loudspeaker, the scrappy, custom creation-centric speaker manufacturer, announced this week a new series of 2.1 soundbars. By 2.1, they mean the soundbar reproduces left-channel audio, right channel audio, and deep bass via an included subwoofer…all in one. Because of this unique configuration, James calls it their LR-S soundbar.
Learn more about this remarkable James soundbar… [Read more…] about From James Loudspeaker – Not Your Father’s Soundbar
Luxul Expands Its Team with Key Hires
Luxul announced today that in response to its growing business, it has added two key hires in product management and technical writing. Joining the networking solutions provider are John Epeneter as its new product manager and Lindsay Bull as technical writer.
See more on the roles of these new hires and what it means for Luxul… [Read more…] about Luxul Expands Its Team with Key Hires
ProSource Partners with SnapAV on Select Brands
ProSource, a large industry dealer buying group, announced this morning that they are partnering with SnapAV, a diversified manufacturer/distributor of a wide group of diverse brands, to offer programs on several of their brands to group members. According to the ProSource management, members will be offered access to SnapAV’s Araknis, Luma, OvrC, Visualint, and WattBox brands.
See more on this ProSource announcement which is a bit unusual… [Read more…] about ProSource Partners with SnapAV on Select Brands
Thiel is Toast, Specialty Audio Takes Another Hit
After a tumultuous five-year period, which began in 2012 when Thiel was sold to Tennessee private investor David B. Griffin, we can now confirm that Thiel Audio has been closed for good. Failing some kind of 11th hour rescue, another great American audio brand will be relegated to the dustbin of history.
See what we know of the closing of Thiel Audio… [Read more…] about Thiel is Toast, Specialty Audio Takes Another Hit
Recent Purchaser of Gibson Brands Properties Files Lawsuit
And They Said It Wouldn’t Last; Hearing Set for This Friday
Somera Road, Inc., a real estate investment firm that has recently purchased several properties from Gibson Brands, Inc., has filed a lawsuit against the company seeking to enforce a purchase agreement that they say Gibson has violated. The lawsuit was filed in Nashville, Tennessee in the Davidson County Chancery Court, according to a report by the Nashville Post.
See more on this eruption of war between Gibson and its new partners… [Read more…] about Recent Purchaser of Gibson Brands Properties Files Lawsuit
Whoa CES! Power Outage Plunges Show into Darkness
A News Story and a Metaphor
CTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a power blackout that hit the Central and South Halls of the Las Vegas Convention Center on Wednesday afternoon. Social media was buzzing and many show attendees posted images of the darkened halls with some of the biggest booths – Samsung, Panasonic – quite literally in the dark.
There really is nothing sadder-looking than a technology tradeshow…without power. Considering the coverage we’ve seen about CES in the general media this year, that blackout could be a metaphor about the declining power the show holds over the market these days.
