New Marketing VP for Core Brands Zeros in on a Key Problem

Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of … Continue reading

Readers’ Choice – The Top Strata-gee.com Stories of 2013 as Picked by Readers

2013 ends today and it is fun to look back on the top stories of the last year. Many times, this yields surprises as stories from early in the year are easy to forget. In this post, we are revealing … Continue reading

Nortek Q3 Results: The Road to Success Remains Really, Really Bumpy

On Thursday last week, Nortek, Inc. released the financial results for its third quarter (ending September 28, 2013) as well as their nine-month YTD results – and on the following Friday convened a conference call with analysts to discuss them. … Continue reading

Two Great Lakes State Reps Are Now One

Two well-known and established sales representative firms in the state of Michigan have merged their companies into one larger and better resourced entity. Both firms, Boyle Sales and TWC Michigan, have substantial dealer networks throughout the state and represent and … Continue reading

Ex-Niles Audio President Frank Sterns Appointed VP of Custom Installation at Sony

BREAKING NEWS We have learned today that former President of Niles Audio, Frank Sterns, is now the Vice President of Custom Installation at Sony Corp. This new appointment, effective this week, marks a significant change for Sterns who has been … Continue reading

Nortek Reports Uneven Q1 Results, But TECH Actually Contributes This Time

Nortek, Inc. reported their financial results from the first quarter of fiscal 2013 late last week. The results were mixed as the company deals with a struggling economy and a difficult internal restructuring that is impacting costs now, with any … Continue reading

Core Brands to Significantly Downsize Their Sales Rep Network

BREAKING NEWS *EXCLUSIVE* Just three weeks ago, we had the opportunity to speak with Core Brands Senior Vice President of Marketing Paul Starkey, who confirmed information we had received from multiple sources about an impending announcement of significant changes in … Continue reading

EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us … Continue reading

Nortek’s TECH Segment’s Troubled Transformation

In a recent fiscal year 2012 fourth quarter and full-year report, Nortek, Inc. showed a mixture of hit-and-miss results with fourth quarter sales dropping 5.6% to $505.4 million as compared to Q4 2011’s $535.2 million. Worse yet, the company’s Q4 … Continue reading

Nortek SVP & Treasurer Edward J. Cooney Passes Away Suddenly

Nortek, Inc. announced today the sudden passing of its Senior Vice President and Treasurer Edward J. Cooney. Mr. Cooney had joined Nortek in 2001 after a 22-year career with Amtrol, Inc. Initially operating as the company’s Vice President and Treasurer, … Continue reading