Strategy in TECH...
2013 ends today and it is fun to look back on the top stories of the last year. Many times, this yields surprises as stories from early in the year are easy to forget. In this post, we are revealing the top Strata-gee.com stories from 2013 based on which stories generated the most page views…therefore, those stories that you – the reader – found most interesting.
After only a little more than one year in operation, AudioXperts – a new specialty brand of audio electronics targeted at the luxury consumer market – has closed down operations. According to AudioXperts President Eli Harary, the company was forced to shut down last Friday after a key investor stopped all funding.
AudioXperts, a new luxury audio brand with a wide range of distinctly unique consumer solutions, announced today a major expansion in its global reach through a series of partnerships with international distributors in key markets around the world. These distributors will open new markets for the brand in a strategy that will offer their unique products to a whole new global audience – and at the same time, help scale the company’s business for greater efficiency.
The recent CEDIA Expo was, as usual, dominated by hundreds of companies engaged in a seemingly endless and often mindless rash of line extensions – effectively burying us in a sea of products of uninspiring incrementalism. This year, however, thanks to the diligent effort of many of strata-GEE.com’s and ALERT’s readers and followers that we saw at the show – we were often pointed us in direction of some hidden gems. Thanks to you, we were successful in uncovering wisps of innovation from a few new or reincarnated companies.
One such interesting start-up, whose launch we recently reported on here, with a follow-up story here, is AudioXperts. At Expo, AudioXperts showed us an interesting new product concept they call Korners.
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
Well-known industry personality Eli Harary, formerly with D&M’s Boston Acoustics division (which he left in June 2011), announced today that he is forming a new company called AudioXperts. AudioXperts will offer a “collection of unique designer/consumer-friendly high performance audio solutions.” Harary, the new company’s President, has assembled a team of…presumably…audio experts, to assist him in this endeavor.
