Strategy in TECH...
One of the neatest solutions we saw at the 2015 CEDIA Expo was Artison’s clever new product called the Nano Backpack WP (WiSA™ Powered). Don’t let its diminutive size fool you – the Backpack solves a huge problem – how to add exciting theater surround sound without resorting to bulky, and (to consumers), ugly electronic components.
GoldenEar Technology, a high-end speaker manufacturer founded by renown speaker designer Sandy Gross, always seem to find ways to surprise us. The scrappy start-up did it again at the 2015 CEDIA Expo with their invisible, or “stealth,” Atmos theater demonstration…but not necessarily for the reason they thought!
Richard Millson, owner of Millson Technology and founder of the new Millson Custom Solutions, didn’t see as much of the 2015 CEDIA Expo as he had hoped. The reason? He was behind closed doors with rotating groups of integrators in a continual series of mostly standing-room-only presentations of his latest creation…CinemaFrame™. And judging from the level of interest the company received from integrators – the company has hit the ground running in this, the official launch of an all-new product concept.
Seattle, WA-based AudioControl announced Wednesday that it is launching two all-new AV receivers in their Concert AVR line featuring Dolby Atmos surround technology and 7-channels of high-current, high-power amplification. These new models, the AVR-9 and AVR-7, are expected to ship sometime in fourth quarter of 2015.
Bluesound, a division of Lenbrook America, has cut a deal with Best Buy that will result in a national roll-out of the company’s line of high-quality digital multi-room music systems through Best Buy’s Magnolia Design Center locations. The agreement will begin to take effect later this month in a phased introduction into the first 25 locations.
Within hours of our BREAKING NEWS report on Bill McKiegan leaving Krell Industries this morning, we received a press release from Dan D’Agostino Master Audio Systems announcing his arrival there. McKiegan rejoins the D’Agostino’s – who are the original founders of Krell – taking the position of President in their post-Krell company, effective immediately.
Well-respected custom integrator Richard Millson, founder of Vancouver, BC-based Millson Technologies, has some 25-years of experience in high-end residential AV and automation systems installation. Many of these installations were in luxury high-rise condominium developments, trendy boutique hotels, and high-end homes. After literally tens of thousands of installations, Millson knew well the gaping holes in the market that manufacturers simply weren’t addressing.
So Richard created a new company, Millson Custom Solutions, to address these gaps. And the first product from MCS, four years in the making, is CinemaFrame – an amazing in-wall high-performance home theater solution.
This week in New York City, executives from Lenbrook America and Bluesound conducted a media presentation informing them of a major update to the Bluesound brand, which is distributed in the U.S. by Lenbrook America along with NAD and PSB. It is the first major line update since the brand was first launched in 2013. With this update, called “Generation 2,” the Bluesound brand appears to have gained solid momentum – or at least enough traction for the company to justify a significant investment in further product development.
Bluesound, a line of high performance wireless multi-room music components offered by specialty supplier Lenbrook America, announced this week that it has added iHeartRadio to the list of streaming services its line offers. iHeartRadio, one of the more popular Internet radio solutions, joins a growing list of cloud-based music services offered by the industry’s first high performance wireless multi-room system.
It has never been more difficult to communicate real differentiation or to create real value. Which is why a loyal customer has become more of a concept and less of a reality. But loyalty is something we’ve always had to earn and to earn it now it will require that we get serious about creating innovative programs that build real consumer engagement.
