Garner, NC-based 21st Century Distributing, a consumer electronics distributor based in the Southeast, announced this week that it has reconfigured its usual dealer show, converting it into a roadshow with an all-new mobile demo display. Scheduled to hit six major markets throughout the Southeast, the event is now called the Integration Innovation Roadshow.
Marketing
Interesting Twist: Autonomic Passes Savings On to Dealers, Consumers
In an announcement that is a bit unusual for a manufacturer, Autonomic announced on Tuesday that it is reducing the MSRP on its popular Mirage Audio System (MAS). Not only that, but the company says it will actually increase the dealer margin at the same time. Normally, a price reduction is a sign of a slow selling product – but Autonomic says that is not the case here.
See why Autonomic says it is cutting the price of its MAS… [Read more…] about Interesting Twist: Autonomic Passes Savings On to Dealers, Consumers
Sony’s Tightened Partnership with Best Buy Credited for Biz Turnaround
Newly Spun-Off TV Division May Show a Profit for 1st Time in 10 Years
In a new report out of Japan, Sony’s TV business is said to be expected to report an operating profit this fiscal year – its first after ten years of losing money. Due to an improved situation in the U.S. market, the report credits the turnaround in Sony’s U.S. results largely as a function of its tightened partnership with retailer Best Buy.
But the report featured the subheading ‘Outlook Remains Unclear’… [Read more…] about Sony’s Tightened Partnership with Best Buy Credited for Biz Turnaround
How Customers Prefer to Receive Your Marketing Messages
An important element of marketing is communication…internally and externally. There are many choices of media through which to communicate with your B-to-B or B-to-C customers and different companies often choose different paths for this critical communication.
But do you know how your customers would prefer you communicate with them? New research tells you the customers’ preferred media…by age range.
See the data on how your customers want you to communicate with them… [Read more…] about How Customers Prefer to Receive Your Marketing Messages
With 60% Growth in Users in 2014, Instagram Blows by Twitter
Now the 2nd Largest Social Media Site
From our friends at The Stratecon Group
Hey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at a major corporate launch event…a sophisticated setup for an all-new training event – all captured with your smartphone or digital camera and ready to share. You’ll want to consider posting those company & business-appropriate images on Instagram…now the second largest social media network in the U.S., according to new data released by eMarketer.
Not only that, but the researcher says more is to come from Instagram… [Read more…] about With 60% Growth in Users in 2014, Instagram Blows by Twitter
New Research Says by 2020 Almost 50% of All U.S. Homes Will Have 4K TVs
New research from Strategy Analytics predicts that shipments of 4K Ultra HDTV are about to take off thanks to new lower prices and homeowners’ growing need to replace aging flat-panel sets. In fact, they predict that almost one out of every two homes in America will have 4K Ultra HDTV in the next five years. The U.S. market will lead the world in 4K adoption.
See more on this interesting new 4K forecast… [Read more…] about New Research Says by 2020 Almost 50% of All U.S. Homes Will Have 4K TVs
AudioControl Unveils Completely Redesigned Website
Seattle, WA-based AudioControl announced this week that it has completely redesigned its website seen at www.audiocontrol.com. Much more than just a new color scheme or updated fonts – AudioControl rebuilt the entire site from the ground up with all new graphics, navigation, and in-depth information.
See more on the AudioControl website upgrade… [Read more…] about AudioControl Unveils Completely Redesigned Website
NAD Offers Buyers of Select AVR & Pre/Pro Models a Free 4K Ultra HD Upgrade
NAD Electronics announced today that purchasers of select NAD audio/video receivers (AVRs) and preamp/processors (Pre/Pros) will receive a certificate for a free 4K upgrade module expected to be delivered later this year. The company says this is a $600 value and will ensure that customers can buy these products now with confidence that they won’t be left out of the latest technology revolution, 4K Ultra HD performance.
See more on this new program and learn about the upcoming module… [Read more…] about NAD Offers Buyers of Select AVR & Pre/Pro Models a Free 4K Ultra HD Upgrade
New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020
New market research on the smart home market says the global consumer market will grow to be valued at around $58.7 billion by 2020. Market researcher MarketsandMarkets predicts that recent developments in the channel will fuel a 17% compound annual growth rate (CAGR) between 2015 to 2020 leading to the creation of a significant consumer market.
See more on this new research…What ‘new developments’ are they referring to?… [Read more…] about New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020
7 Trends That Will Influence Marketing in 2015
From The Stratecon Group
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…
