New data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.
Marketing
Tidal Narrative Turns from Quality of Sound – to Quality of Royalties
Soon to Face New Competitor in Service Created by Apple and Beats by Dr. Dre
The narrative surrounding Tidal, the latest music streaming service to enter the increasingly crowded music delivery market last year, has taken a new and unforeseen turn with the purchase of the service by Jay Z. Originally conceived as a pay music streaming service offering a higher performance alternative to the ad-driven free services of highly compressed music streamers such as Pandora and Spotify, the Tidal narrative was one of quality. Now?
See more on our thoughts on this dramatic new development… [Read more…] about Tidal Narrative Turns from Quality of Sound – to Quality of Royalties
IBM to Invest $3 Billion to Launch ‘Internet of Things’ Unit
Momentum Building in Emerging IoT Market
See more on why we feel this story is significant… [Read more…] about IBM to Invest $3 Billion to Launch ‘Internet of Things’ Unit
21st Century Distributing Announces Integration Innovation Roadshow
Garner, NC-based 21st Century Distributing, a consumer electronics distributor based in the Southeast, announced this week that it has reconfigured its usual dealer show, converting it into a roadshow with an all-new mobile demo display. Scheduled to hit six major markets throughout the Southeast, the event is now called the Integration Innovation Roadshow.
See more on this dynamic new event… [Read more…] about 21st Century Distributing Announces Integration Innovation Roadshow
Interesting Twist: Autonomic Passes Savings On to Dealers, Consumers
In an announcement that is a bit unusual for a manufacturer, Autonomic announced on Tuesday that it is reducing the MSRP on its popular Mirage Audio System (MAS). Not only that, but the company says it will actually increase the dealer margin at the same time. Normally, a price reduction is a sign of a slow selling product – but Autonomic says that is not the case here.
See why Autonomic says it is cutting the price of its MAS… [Read more…] about Interesting Twist: Autonomic Passes Savings On to Dealers, Consumers
Sony’s Tightened Partnership with Best Buy Credited for Biz Turnaround
Newly Spun-Off TV Division May Show a Profit for 1st Time in 10 Years
In a new report out of Japan, Sony’s TV business is said to be expected to report an operating profit this fiscal year – its first after ten years of losing money. Due to an improved situation in the U.S. market, the report credits the turnaround in Sony’s U.S. results largely as a function of its tightened partnership with retailer Best Buy.
But the report featured the subheading ‘Outlook Remains Unclear’… [Read more…] about Sony’s Tightened Partnership with Best Buy Credited for Biz Turnaround
How Customers Prefer to Receive Your Marketing Messages
An important element of marketing is communication…internally and externally. There are many choices of media through which to communicate with your B-to-B or B-to-C customers and different companies often choose different paths for this critical communication.
But do you know how your customers would prefer you communicate with them? New research tells you the customers’ preferred media…by age range.
See the data on how your customers want you to communicate with them… [Read more…] about How Customers Prefer to Receive Your Marketing Messages
With 60% Growth in Users in 2014, Instagram Blows by Twitter
Now the 2nd Largest Social Media Site
From our friends at The Stratecon Group
Hey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at a major corporate launch event…a sophisticated setup for an all-new training event – all captured with your smartphone or digital camera and ready to share. You’ll want to consider posting those company & business-appropriate images on Instagram…now the second largest social media network in the U.S., according to new data released by eMarketer.
Not only that, but the researcher says more is to come from Instagram… [Read more…] about With 60% Growth in Users in 2014, Instagram Blows by Twitter
New Research Says by 2020 Almost 50% of All U.S. Homes Will Have 4K TVs
New research from Strategy Analytics predicts that shipments of 4K Ultra HDTV are about to take off thanks to new lower prices and homeowners’ growing need to replace aging flat-panel sets. In fact, they predict that almost one out of every two homes in America will have 4K Ultra HDTV in the next five years. The U.S. market will lead the world in 4K adoption.
See more on this interesting new 4K forecast… [Read more…] about New Research Says by 2020 Almost 50% of All U.S. Homes Will Have 4K TVs
AudioControl Unveils Completely Redesigned Website
Seattle, WA-based AudioControl announced this week that it has completely redesigned its website seen at www.audiocontrol.com. Much more than just a new color scheme or updated fonts – AudioControl rebuilt the entire site from the ground up with all new graphics, navigation, and in-depth information.
