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You are here: Home / Archives for Marketing

Marketing

Changing Its Mind, Sharp to Negotiate to Buy Back the N. American TV Biz

August 23, 2016 by Ted Leave a Comment

Photo of Sharp solar panelSharp Corp., a division of Taiwan’s Hon Hai Precision Industry Co. – better known as Foxconn – is rethinking its previously determined plans for business success. As the company was struggling with financial hardships prior to the closing of their acquisition by Foxconn, Sharp made several cost cutting moves, including selling the North American and Europe rights to the Sharp TV brand to certain OEM manufacturers. Now, as they ponder how to drive revenue growth, there are reports they are changing their minds on these and other deals.

See more on this major planning flip-flop by Sharp… [Read more…] about Changing Its Mind, Sharp to Negotiate to Buy Back the N. American TV Biz

Filed Under: Asian Connection, Brands, Industry Trends, Management, Marketing, News, Pivot Point, Strategy Tagged With: Foxconn, Hisense, Hon Hai Precision Industry Co., Sharp, UMC of Slovakia

CEDIA Announces Finalists for ‘Best New Product’

July 28, 2016 by Ted 1 Comment

Did CEDIA Get It Right?

cedia logoCEDIA, the trade association for residential custom integration specialists, announced this week the finalists in the contest to find the Best New Products. The organization will announce the winner at its upcoming EXPO on September 15 at 3:00PM in the CEDIA booth #4710.

See the winners and tell us what you think… [Read more…] about CEDIA Announces Finalists for ‘Best New Product’

Filed Under: Associations, Brands, Industry Trends, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: CEDIA, CEDIA Expo

Sleep Soundly, Your Personal Security Robot Riley is Protecting You

July 27, 2016 by Ted Leave a Comment

Photo of Riley appbotiPatrol, a provider of home-monitoring solutions for the smart home, announces the availability of your own personal security robot they call Riley. Riley is an app-controlled Wi-Fi enabled roving security that patrols your house in the evening and alerts you via a notification if there is an intrusion.

But can Riley – cute little Riley – really protect you? Read on… [Read more…] about Sleep Soundly, Your Personal Security Robot Riley is Protecting You

Filed Under: Brands, Marketing, Tech Trends Tagged With: app, iPatrol, Riley, security, smart home, smart homes market, Wi-Fi

Email Marketing Remains Tops For SMBs

July 21, 2016 by Ted Leave a Comment

Eye-Popping Effectiveness Stats

eMarketer logoMarket researcher eMarketer reports that the latest research on marketing trends for small to medium sized businesses (SMBs) – and in this case, retailers – shows that email marketing remains the top tactic for both customer acquisition and retention. This research, pushes back the notion expressed by some, that email is losing momentum.

See more on why you should be using email to attract and retain customers… [Read more…] about Email Marketing Remains Tops For SMBs

Filed Under: Marketing, Statistics, Strategy Tagged With: aquisition, email, email marketing, eMarketer, retention

Remember When Crestron Said It Was Pulling Out of CEDIA Expo? Surprise!

July 21, 2016 by Ted Leave a Comment

BREAKING NEWS

Even Bigger Surprise: Who Crestron Has Partnered With

Crestron logoWe have learned from multiple sources, and now confirmed with the company, that leading control systems provider Crestron will in fact have a presence at the upcoming CEDIA Expo this September in Dallas, TX. This news will come as a surprise, perhaps even a shock, to many considering that just a few months ago, the company announced its departure from the residential custom integration industry’s biggest annual event.

But perhaps a bigger surprise is with whom they’ve chosen to partner… [Read more…] about Remember When Crestron Said It Was Pulling Out of CEDIA Expo? Surprise!

Filed Under: Associations, Brands, Industry Trends, Marketing, News, Pivot Point, Shows & Events, Strategy Tagged With: CEDIA, Crestron, Expo, Sonos

With BluOS, is Lenbrook the Apple of High-End Distributed AV?

July 20, 2016 by Ted 2 Comments

Company Expands BluOS into NAD Line, Expanding Its Options

BluOS logoBack in the Fall of 2013, we told you about the birth of a new brand called Bluesound – a new networkable, high-quality wired and wireless multiroom music system. Almost simultaneously, and in response to the obvious success of Sonos we suspect, new systems from Bose, D&M Holdings (HEOS), and Lenbrook were all introduced. But Lenbook officials maintained that their system had an advantage over most of the other systems – they had created their own operating system called BluOS.

And now BluOS is expanding in very interesting ways… [Read more…] about With BluOS, is Lenbrook the Apple of High-End Distributed AV?

Filed Under: Brands, Manufacturers, Marketing, News, Products, Strategy, Training Tagged With: Bluesound, BluOS, Greg Stidsen, Lenbrook, NAD

Russound to Get Serious about Commercial at CEDIA

June 23, 2016 by Ted Leave a Comment

Company Will Premiere a New 70-Volt Line of Commercial Products

RussoundLogoThey’ve been hinting about it for months, now Russound makes it official, they will launch an all-new line of 70-volt products targeted for the light commercial market at the upcoming CEDIA Expo in Dallas in September. Although the company had no specific model/feature information for the press at this time, the news is noteworthy nonetheless as the company is clearly expanding into more commercial-appropriate products this year.

See more on this announcement from Russound… [Read more…] about Russound to Get Serious about Commercial at CEDIA

Filed Under: Manufacturers, Marketing, News, Products, Tech Trends Tagged With: Charlie Porritt, Colin Clark, Pete Baker, Rajeev Agarwal, Russound

CEDIA Seeks Participation in 2016 Size & Scope Survey

June 22, 2016 by Ted Leave a Comment

Participants Get a Chance to Win a $500 Gift Card

cedia logoThe Custom Electronics Design & Installation Association (CEDIA) announced today that its Size and Scope Survey is now open for participation by residential systems installation pros. This survey, one of the largest the trade association conducts every year, collects data from participants to provide market level information that is then made available to members to assist them in planning their business.

See more details on this CEDIA survey and how you can participate… [Read more…] about CEDIA Seeks Participation in 2016 Size & Scope Survey

Filed Under: Associations, Marketing, News, Survey Tagged With: CEDIA, Vin Bruno

LG Says OLED TV Sales Will Triple in 2016

June 8, 2016 by Ted Leave a Comment

LGs logoLG Electronics announced this week that it has devised a plan to dramatically pick up the rate of sale of OLED TVs. In fact, the company says they’ll triple the unit sales of sets based on the technology to more than 900,000 units in 2016 – a goal they’ve already begun to deliver on.

See more on how LG is going to stimulate industry adoption of OLED TV… [Read more…] about LG Says OLED TV Sales Will Triple in 2016

Filed Under: Manufacturers, Marketing, News, Sales, Tech Trends Tagged With: LG, OLED

Legrand Will Pay You Cash to Sell Nuvo Speakers

May 19, 2016 by Ted Leave a Comment

Nuvo Series 6 speakerLegrand announced this week that it is launching a cash rebate program for installers on 17 recently launched Nuvo speaker products. This sales incentive program is being offered both to dealers who buy Nuvo direct, and those who purchase Nuvo products through distributors.

See more on this “cash reward’ program on select Nuvo products… [Read more…] about Legrand Will Pay You Cash to Sell Nuvo Speakers

Filed Under: Manufacturers, Marketing, News, Sales Tagged With: Legrand, NuVo, speakers

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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