Russound to Get Serious about Commercial at CEDIA

Company Will Premiere a New 70-Volt Line of Commercial Products

RussoundLogoThey’ve been hinting about it for months, now Russound makes it official, they will launch an all-new line of 70-volt products targeted for the light commercial market at the upcoming CEDIA Expo in Dallas in September. Although the company had no specific model/feature information for the press at this time, the news is noteworthy nonetheless as the company is clearly expanding into more commercial-appropriate products this year.

See more on this announcement from Russound…

Russound called this a “re-entry” into the commercial space for the mostly residential technology company. Although they declined to go into great detail, company executives made it clear this will be a significant launch of a complete 70-volt system including a streaming audio player, loudspeakers, and volume control.

“Typical Russound dealers gets about a third of their revenue from light commercial jobs,” said Charlie Porritt, CEO, Russound. “In the past, our only 70-volt products were volume controls, but now we’re focusing time and resources on a complete audio system that give our customers a great-sounding, highly efficient solution for light commercial installations.”

Input from Dealers Drove Design

The company says that this new line of products was designed with the help of input from dealers and installers. Consequently, the line will offer 70-volt products that embrace typical Russound characteristics with a balance of sound quality, simplicity, and – very important in this channel – reliability.

Porritt added: “We’re putting the finishing touches on what will be one of our most impactful and most relevant CEDIA introductions to date. Our customers will see that when it comes to distributed audio, Russound is the best option in both the residential and light commercial channels.”

Russound Website Re-Designed

Russound also announced that it has completely revamped its website with easier access to product images, links to documentation, and all related information necessary for consumers and dealers to make buying decisions.

Russound's website

The Home Page of Russound’s new website.

The fully responsive design presents all of the site’s information in a way that instantly conforms to any size screen on any device used to access the site. Products are searchable through category listings and come with concise summaries for casual consumers – followed by more detailed information appropriate to technology integrators.

“Every time we update the Russound site, we try to re-imagine it as a new start rather than a facelift,” said Porritt. “The latest version is our biggest web overhaul to date, with a clean, detailed, yet stripped down approach that is ideal for customers who research our products on mobile devices.”

Executive Appointments Announced

Finally, Russound also announced several new executive appointments. Colin Clark, Russound’s Director of Product Development since 2014, has been promoted to Vice President, Product Development. Rajeev Agarwal has rejoined Russound (after stints at Bose and Nitro Networks) as Vice President, Engineering.

The company also announced that The BIG Corp. (Baker International Group) headed by Pete Baker has been hired to oversee the company’s European and Asian distribution channels.

For more information on Russound, be sure to visit their new website at:

About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

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