Strategy in TECH...
Wow! It’s crazy that 2023 is now just about behind us, and what a dramatic and dynamic year it was! What were the key themes of the year? At the beginning of the year, I think most would say their greatest concern was the economy and their least concern was the tech industry. Yet the year turned out to be almost the exact opposite of that.
This evening I received a press release from Valerio Cora, the new owner and Chief Executive Officer of Audio Research that seeks to address some concerns the company is apparently hearing from customers of the high-end, high-performance electronics brand. Interestingly, Cora says that the company will use the dba (doing business as) designation of Audio Research Corporation, while its legal new corporate name registered in Delaware is AR Tube Audio Corporation.
In a Teams interview with new Parasound owner and CEO David Sheriff, with VP of Sales and Marketing Larry Bennett joining in occasionally, I learned more about the company’s seemingly dramatic new direction. This new direction is defined not so much by a changed product strategy, but rather by revisions the company plans to make in policies, programs, and dealer structure that looks to redefine its approach to the market.
Redwood Marketing, Inc. continues an ambitious growth strategy by acquiring another Northern California manufacturers sales representative group, the Jan Tulloch Company. Both groups are based in Northern California, and the deal is expected to close by July 1, 2023.
Nationwide Marketing Group announced this week that it is opening up registration for its upcoming PrimeTime event, scheduled to take place in Nashville, TN from August 13-16. While this is the 61st edition of PrimeTime, and it is the fourth time the event has taken place in Nashville, aka Music City, it is the first time the event will take center stage at the Music City Convention Center in the very heart of a vibrant and active downtown Nashville.
Last week, in a national online Teams conference with dealers, Parasound CEO David Sheriff presented his plans for the company’s future. Tightly scripted, the CEO spoke with a firm resolve in a no-nonsense manner. It was clear that the initiatives he announced that day were not topics for more discussion or debate, but rather what is going to happen. And he made it clear that some dealers viewing the online presentation that day will likely not agree with these plans, and that’s fine.
“Let’s talk about parting ways,” Sheriff said, looking directly into the camera without blinking.
On Monday, Premium Audio Company (PAC) announced the launch of the Onkyo TX-RZ70, a flagship audio-video receiver that the company says provides “stellar audio performance” along with “studio-level processing.” As a “flagship,” by definition, this model is at the top of the Onkyo AVR line-up and is being launched just three-and-a-half weeks after the launch of Integra’s flagship model, the DRX-8.4.
Moody’s Investors Service (Moody’s) announced recently that it has once again downgraded the overall credit rating of Guitar Center Inc. – the owner of custom integrator Audio Visual Design Group (AVDG). The agency has dropped its creditworthiness from B2 to B3. Not only that, Moody’s notes that it has additionally downgraded the company’s rating on a specific item – its senior secured note – to Caa1 from B3. The outlook for the near term is said to be “stable.”
This is yet a new chapter in a long-troubled private equity-owned company swimming in debt and trying to grow itself out of trouble.
Russound released a statement today from CEO Charlie Porritt who summed up their experience at the recent ISE 2023 event in Barcelona. According to Porritt, the show was “one of the most productive, well-run, and enjoyable trade events to date.” It doesn’t get much better than that…
Parasound announced today that it has appointed Larry Bennett, a well-known audio industry veteran, as its Vice President of Sales and Marketing. The company says that this is the first step in new owner David Sheriff’s plan to revitalize the company.
