Strategy in TECH...
While Sonos (Nasdaq: SONO) claims to have most of its app problems behind it, multiple reports are emerging that suggest it may have an even bigger problem – the introduction of its Ace premium headphone has flopped. If these reports are true, then Sonos may indeed be staring into the jaws of the one monster that can truly terrify it – growing consumer resistance to its new products.
Earlier this summer, executives from Russound visited me to offer me (and Strata-gee readers) a pre-CEDIA Expo sneak peek at some newly redesigned models that are in many ways smarter. I say smarter because these new designs reflect input from integrators (as well as some industry trends) and have launched new sleeker (such as 1U models) and smaller footprint products (such as its popular mini-AVR models). The company is also previewing a new industrial design that I like a lot.
MSE Audio will launch the SoundTube STNet Soundbar at ISE 2020 in Amsterdam next month, running from February 11-14. This innovative soundbar solution is enabled for IP-based PoE for really convenient hookup.
The assimilation of the custom integration industry by the once-reviled, now embraced soundbar is almost complete. And on the advent of another CEDIA Expo, yet another round of announcements of new soundbar products came rolling out. While this fact is now an accepted reality, what is remarkable is that some of these new soundbars are from companies that no reasonable person would have predicted would enter the category just a few short years ago.
The day has finally arrived. A day long rumored…but never announced. A project shrouded in mystery…willfully maintained, with leaks locked as tight as a special counsel investigation. But now, at long last, all is revealed…for on this day Bowers and Wilkins (B&W) launches their all-new concept – the Formation line of products. And the mystery is finally unveiled. Best of all…Strata-gee recently got a sneak peek that we can reveal now.
TCL, a leading global TV brand out of China, launched several new A/V products at CES 2019, including new higher end 8K QLED¹ TVs with AI, a whole new range of headphone products, and new home theater soundbars. These products not only expand their assortment, they expand their market position with higher end solutions and advanced technologies.
Meridian Audio and LG have partnered on a line of upgraded soundbars, launching them at CES 2019. These new soundbars offer upgraded technologies, like Dolby Atmos and DTS:X for a better sound experience for LG TV buyers (and others).
James Loudspeaker, the innovative specialty manufacturer of custom-created loudspeakers targeted at the residential and commercial custom integration channel, announced that they will create, build, and stock a new soundbar product designed to be perfectly sized for increasingly popular larger TVs up to 75-inches. By keeping this new product in stock, integrators will have quick access to a more affordable pre-built solution…a win-win for the integrator and for their client.
James Loudspeaker, the scrappy, custom creation-centric speaker manufacturer, announced this week a new series of 2.1 soundbars. By 2.1, they mean the soundbar reproduces left-channel audio, right channel audio, and deep bass via an included subwoofer…all in one. Because of this unique configuration, James calls it their LR-S soundbar.
Pulse – A High-Performance SoundbarHistorically, the consumer electronics industry is broken down into basically two types (genders) of products. A product is either designed for the masses with affordability and popular technologies – think wireless Bluetooth streaming speakers for less than $50; Or, serious, high-performance specialty AV products – think a component home theater system with Dolby Atmos/DTS:X/Auro3D built-in for more than $20,000. Like East not meeting West – never the twain shall meet. Until now…
