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Sony Appears to Have Pulled Out of the CEDIA Expo 2021

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BREAKING NEWS

Photo from Sony press conference
Sony press conference at CEDIA Expo 2018

I have been covering the rapidly unfolding events as more announcements come every day of companies choosing to withdraw from CEDIA Expo 2021 in the wake of the surging infections from the COVID-19 Delta variant. While several large exhibitors have already announced their decision to pull out of the annual event, there are many more who are thought to be caught somewhere along the path of the decision process – a tough path to walk in an environment that is extremely fluid and changing daily.

One of the top brands rumored to be exiting the show, but has not yet officially announced anything, is Sony. But now, there is a strong reason to believe that Sony has already exited the Expo.

See the evidence that suggests that Sony is out of the Expo…

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Sony Doubles-Down on Transformation from CE to Gaming, Media, & Services

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sony invests

Company Plans to Invest $18 Billion in ‘Strategic Investments’; See What Segments are Targeted

Sony Group announced yesterday that it will invest no less than ¥2 trillion ($18 billion) over the next three years to turbo-charge the company’s transition from a consumer electronics powerhouse to a global leader in gaming, media, and services. The only hardware they are looking to equally dominate is the sensor business – and a potential entry into the general chip-making business (more on this later).

More on the remarkable Sony global transformation

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Sony’s Strategic Shift From Hardware to Services Pays Off; It Now Projects Record Profits

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Like the hero in their anime movie Demon Slayer, Sony has blown away investors with their latest (and probably last) revision to their fiscal year net profit estimate. Announced on Wednesday, the company now says that it forecasts that it will set a new all-time record net profit for the fiscal year that ends in March. The major reason? A shift in focus away from hardware to services and content revenues and profits.

See more on this latest report from Sony…

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CES 2021: Sony Evolves From Hardware Maker to Experience Creator

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Sony Airpeak drone
Airpeak drone

“Please join us in looking forward as we continue to evolve as a ‘creative entertainment company,'” said Kenichiro Yoshida, Sony Chairman, CEO and President to kick off Sony’s presentation to the media on CES 2021’s press day this past Monday. It was a carefully crafted opening, with words of particular significance that contrasts strongly with previous company characterizations. Sony is changing.

Has the train jumped the tracks? Or has Sony hit the hyper-drive taking us to a new and exciting unexplored planet?

See more from Sony’s press presentation…

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AKM Fire Update: Sony Admits It Faces ‘Severe Shortage’ of Key Imaging Models

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Sony ZV-1 vlog camera

Most manufacturers in Tech have been reluctant to discuss the impact on the supply chain – and on the availability of their key models – as a result of the recent Asahi Kasei Microdevices (AKM) factory fire in Japan. However, Sony – especially Sony Europe – has admitted to customers that it’s camera and video division, is “facing a severe shortage of key parts” for its compact cameras and video cameras. Although Sony did not specifically correlate their problem to the AKM situation, a large number of camera and photography media are saying that this is most likely the cause of the shortage to which Sony is referring.

See what Sony & other brands say about the AKM fire fallout…

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Sony to Close Major Malaysia Audio Factory; Begins Refocus Away from A/V

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Sony audio factory in Malaysia that is closing in September 2021
[Photo: Sony]

Closing a Separate Audio & TV Factory in Brazil as Well

Sony Corporation has two large factories in Malaysia – one manufacturing audio products, and the other manufacturing predominantly video products. A new report out of Japan indicates that the company plans to close its audio factory in Malaysia by no later than the beginning of 2022 – or in other words, during the upcoming year of 2021. This move is likely a result of a previously announced strategic refocusing on businesses other than a/v electronics at the major consumer electronics manufacturer.

See more on this expected/shocking move by Sony…

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Leave Sony for Sound United?? Frank Sterns Senses Opportunity

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Graphic from Sound United website

When news first appeared two months ago that Frank Sterns was making the move from Sony to Sound United, many folks asked…why? At Sony, he was a top executive with a global CE leader positioned at the top of the industry food chain…a backbone-of-the-industry brand…the inventor of many of the core technologies used in just about every home in America today. Yes, Sound United is a global player as well, but in a much more limited way…and focused exclusively in only one area…audio.

Sterns Tells Strata-gee Readers What He Saw at Sound United…

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Sony Appoints Jeff Goldstein To Head Custom Integration Sales

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new sony sales manager jeff goldstein

Sony Electronics Inc. announced that it has appointed Jeff Goldstein as head of sales for the custom integration channel. Goldstein, who is said to have a multi-decade career at with the company and who is well versed in the custom channel will continue to build on the brand’s success with this channel.

Learn more about this Sony appointment…

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Select Stories From CES 2020

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CES 2020 Rick Harrison of Pawn Stars
Rick Harrison of Pawn Stars, Brought to you by AudioControl

CES 2020, the big show, is about over (ending the day this was posted) and as usual there are a slew of announcements. It can be a little overwhelming with so much happening in Las Vegas, but there are some stories that flat out are just more important or interesting than others.

See my list of more interesting stories from CES…

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Reader’s Choice: The Top 10 Strata-gee Stories of 2019

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Grahic of Top Ten

As we hurtle headlong into the a new decade – the 2020s – it’s a good time to pause and take stock of some of the major events of our industry’s recent history by ranking the Top 10 Strata-gee stories of 2019 based on total page views. This ranking shows just what stories drew the most attention of Strata-gee’s eminently intelligent and inquisitive readers.

See which 2019 Strata-gee stories were tops with readers…

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