Strategy in TECH...
Panasonic Corp. announced last week that it is launching a new product that it believes will capture major market share in the market for what they call a “wearable assist robot.” Starting in 2015, the company will field this “wearable” that – for lack of a better description – is like a lightweight, backpack-style partial exoskeleton.
A Who’s Who collection of significant panel and display manufacturers in Japan says they will collectively invest ¥20 billion ($193 million) into a test production line for OLED panels using a new manufacturing process that promises to move the industry closer to mass production of what many feel is the next-generation video technology. If all goes well, the consortium will be mass-producing large quantities of relatively inexpensive OLED panels by 2018.
In a move that is likely to signify a tipping point in the industry’s adoption of OLED technology, Samsung Electronics is dropping plans to build a new factory that was supposed to help it scale manufacturing of the nascent technology, driving production volumes and lowering cost. But as we’ve reported before, manufacturing OLED…well, it’s just not easy.
Six major Japanese electronics manufacturers are prepared to agree to raise employee pay when they meet with union representatives at the upcoming spring labor-management wage talks, according to a report in the Japan Times. Yet to be worked out is the exact amount of the increase – the first such increase for workers since 2008.
One of the bigger surprises on Press Day (the day before the show opens) at the International Consumer Electronics Show (CES) was the Panasonic press conference. We were quite surprised when Panasonic opened their press conference at the consumer electronics show, talking at length about their non-consumer businesses.
Their official tag line at the event…Panasonic A Better Life. A Better World…seemed very generic and not particularly entertainment linked. But the more interesting tag phrase that we heard several times throughout the presentation was – Panasonic is more than a TV company…seemed to suggest that the company was distancing itself from its consumer TV business. Or at least, re-prioritizing their business segments as they spent the first several minutes of their presentation talking government, security, and commercial applications for Panasonic technology.
Press Day at CES is – to put it mildly – a bit of a grind. A seemingly never-ending series of scheduled press presentations that are scheduled one hour apart so the press can run from one supposedly 45-minute (of course they all run long) event to the next. The hallways often look more like a mosh pit as reporters, bloggers, and editors push, shove, and elbow their way to the next presentation hoping to get a seat close enough that the presenters don’t look like ants.
It’s easy to become jaded, as one sits through slickly produced, Hollywood-style presentation after another. Rarely, do we get surprised.
In a report that appeared in the Nikkei on Christmas Day, it appears that Sony Corp. and Panasonic Corp. have dissolved a joint OLED production initiative and will instead seek new methods individually. As a result, both companies will back-burner OLED and redouble their efforts on building their 4K UHDTV businesses.
The Nikkei reported this week that Panasonic Corp. will only introduce about five new digital camera models next year – half its normal number – in a bid to take all steps necessary to return to profitability. While once a bright spot for the company which saw success for some of its higher end Lumix models – the report says that the category has come under intense pressure as smartphone cameras continue to improve.
Multiple news outlets including Reuters, Bloomberg, and the Nikkei reported today that sources at Panasonic are saying the company will exit the plasma TV business by the end of this fiscal year, which ends in March 2014. The news, while not totally surprising, means that there will be no plants anywhere in Japan producing plasma sets, and is likely the beginning of the end for the technology as LCD continues to take a greater share of even larger screen sizes.
In a move common in the U.S., but unusual in Japan, the Japan Times reported today that Panasonic Corp. paid ¥1.855 ($18.7 million) to four directors to leave the company in Fiscal 2012. The company broke the news of what is known in the U.S. as a golden parachute in materials circulated along with invitations sent to the shareholders meeting coming up later in the month.
