Regular readers of Strata-gee know that we have recently covered news of layoffs and distribution changes by Velodyne – a long-time specialty industry player. Although we had made many attempts to get the company to comment prior to our posting of these stories, we were told that no company executives were available at that time.
However, the day after our second story appeared, we heard from Velodyne’s press representative who said the company’s President was now available to speak with us about what is going on at Velodyne.
At a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.
