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You are here: Home / Archives for Apple

Apple

In Masimo v. Apple Trial Twist, Jurors Suddenly Learn Apple Hired Many Masimo Employees

April 27, 2023 by Ted 1 Comment

Apple Watch

Closing Arguments Began Wednesday

In a surprising and rather dramatic late-trial incident, an Apple witness violated a pre-trial order from U.S. District Judge James V. Selna meant to limit the amount of evidence to be presented, and – upon a motion from Masimo – he reversed that order, allowing Masimo to reveal more evidence potentially detrimental to Apple. Specifically, jurors learned that Apple had not just hired two Masimo executives as they had been told, but rather, the tech giant had hired as many as five more (for a total of seven) employees away from Masimo.

Learn more about a surprising turn in Masimo v. Apple

[Read more…] about In Masimo v. Apple Trial Twist, Jurors Suddenly Learn Apple Hired Many Masimo Employees

Filed Under: Law, Management, Manufacturers, News Tagged With: Apple, Joe Kiani, Masimo, Masimo vs Apple, Steve Hotelling, Tim Cook

In Masimo v. Apple $3B Trade Secrets Trial, Witnesses Offer Divergent Testimony

April 20, 2023 by Ted Leave a Comment

Apple Watch sensor
Apple’s sensor for, among other things, blood oxygen levels

The Masimo Corporation $3 billion trade secret misappropriation, patent infringement, and patent ownership trial against Apple, Inc. is continuing and witnesses are offering the jury sharply divergent views of the many elements of this case. While those opposing viewpoints are fairly clear, what is not clear is how the jury is interpreting all of this information, and which side they feel is presenting a true picture of the situation.

See more on what we know in Masimo vs. Apple

[Read more…] about In Masimo v. Apple $3B Trade Secrets Trial, Witnesses Offer Divergent Testimony

Filed Under: Law, News Tagged With: Apple, lawsuit, Masimo, Masimo vs Apple, patent infringement, trade secrets, trial

Judge in $3B Masimo vs. Apple Lawsuit Seals the Trial; Masimo Execs Testify Behind Closed Doors

April 11, 2023 by Ted Leave a Comment

New Masimo Freedom watch with blook oxygenation technology
The new Masimo Freedom smartwatch

Last week, a major patent trial began in Southern California as Masimo Corp. vs. Apple Inc. kicked off. And already big stories are flowing out of the proceedings that, for several days now, were entirely or partly conducted in complete secrecy, as Masimo executives testified behind closed doors.

See the latest developments in Masimo vs. Apple…

[Read more…] about Judge in $3B Masimo vs. Apple Lawsuit Seals the Trial; Masimo Execs Testify Behind Closed Doors

Filed Under: Brands, Law, Manufacturers, News, Technology Tagged With: Apple, Joe Kiani, Masimo, patent infringement, Tim Cook, trade secrets

Masimo vs. Apple Trial Starts Today – Judge Tells Jurors to Leave Their Apple Watches at Home

April 5, 2023 by Ted Leave a Comment

Apple watch showing blood oxygenation feature

Its Biggest Battle Yet with the World’s Largest Tech Corp

As I write this post on Wednesday, it is the opening day of the patent infringement and trade secrets trial based on a lawsuit filed by Masimo Corporation [NASDAQ: MASI] and Cercacor Laboratories, Inc. (a Masimo-affiliated company) versus Apple, Inc. [NASDAQ: AAPL]. You could call it David vs. Goliath, as tiny Masimo tangles with Apple, the largest corporation in the world. This lawsuit was originally filed back in January 2020 by Masimo who claims that Apple has misappropriated trade secrets by hiring former Masimo employees and stealing Masimo patented technologies, valuable intellectual property (IP) they consider trade secrets, for use in Apple products.

Learn more about Masimo vs. Apple…

[Read more…] about Masimo vs. Apple Trial Starts Today – Judge Tells Jurors to Leave Their Apple Watches at Home

Filed Under: Brands, Law, Management, Manufacturers, News, Technology Tagged With: Apple, Joe Kiani, Masimo, patent infringement, Tim Cook, trade secrets

These 4 Charts Clearly Reveal the Challenges of Big Tech

February 14, 2023 by Ted Leave a Comment

Australian store of Apple, part of Big Tech
An Apple store in Australia [Photo: REUTERS/David Gray]

After years of driving the economy, Big Tech has suddenly hit a rough road. By now you’ve likely heard about layoffs in tech…lots and lots of layoffs. According to Layoffs.fyi, as of this writing, more than 104,000 tech jobs have been lost in just the first six weeks of 2023. But what is behind the struggles of these Big Tech players?

See four charts that explain what’s happening to Big Tech

[Read more…] about These 4 Charts Clearly Reveal the Challenges of Big Tech

Filed Under: Financial, Management, Manufacturers, News Tagged With: Amazon, Apple, Google

Masimo, Parent of Sound United, Scores Big Win in Patent Action Against Apple

January 12, 2023 by Ted Leave a Comment

United States International Trade Commission logo

Masimo (NASDAQ: MASI), a medical products manufacturer who also owns audio products maker Sound United, said this week that a U.S. International Trade Commission (USITC) Administrative Law Judge in Washington D.C. has ruled that Apple, Inc. (NASDAQ: AAPL) has violated Section 337 of the Tariff Act of 1930 by importing and selling models of their Apple Watch that incorporate light-based pulse oximetry technology that infringes on two of Masimo’s patents. Apple first introduced its pulse oximeter sensor in their Apple Watch Series 6 in 2020 and continues to incorporate it into models up to the current series.

See more on the Masimo patent win over Apple

[Read more…] about Masimo, Parent of Sound United, Scores Big Win in Patent Action Against Apple

Filed Under: Law, Manufacturers, News, Strategy, Technology Tagged With: Apple, Apple Watch, Masimo, patent infringement, Sound United

Masimo, Sound United Parent, to Expand Denon’s HEOS System

December 14, 2022 by Ted Leave a Comment

Masimo image showing Sound United brand HEOS

Company Finally Gives a Glimpse of Its Sound United Strategy

In what may turn out to be the best test yet of Masimo’s long-term plans for Sound United, the company announced today that it is launching an expansion of HEOS, the wireless home system initially developed by the company’s Denon division as part of a whole-home wireless music system. When Masimo acquired Sound United back in February of this year, Denon’s “cloud-connected home ecosystem” was one of the items it specifically mentioned as what attracted them to make the acquisition.

With today’s announcement, the company says that the launch of this “…expansion of the HEOS platform [will] provide a robust and always-on connection to the Masimo Health secure cloud.”

See more on this latest announcement by Masimo

[Read more…] about Masimo, Sound United Parent, to Expand Denon’s HEOS System

Filed Under: Brands, Health, Manufacturers, Marketing, News, Strategy, Technology Tagged With: Apple, Denon, HEOS, Joe Kiani, Masimo, Sound United, W1

Tiny Koss Scores Big Win over Giant Apple in Patent Dispute Settlement

July 27, 2022 by Ted Leave a Comment

Koss Corporaton headquarters in Wisconsin

Expects $10-$14 Million in Licensing Fees in Current Quarter

Back in August 2020, I told you about Koss Corporation filing patent infringement claims against Apple Inc, Bose Corporation, PEAG LLC (JLAB Audio), Plantronics, and Skullcandy. It seemed like an improbable journey for the relatively small specialty headphone maker, but they plunged ahead anyway confident that their wireless audio patents had been unfairly infringed.

This week, after two years of legal battles that had intensified in 2022 and on the eve of a jury trial with mighty Apple, Inc. the two parties reached an agreement settling all disputes in a deal that looks really sweet for Koss.

See more on the big win for Koss

[Read more…] about Tiny Koss Scores Big Win over Giant Apple in Patent Dispute Settlement

Filed Under: Brands, Law, Management, Manufacturers, News, Products Tagged With: Apple, Apple Inc, Koss, Koss Corporation, patent infringement

Tech Takes a Trillion-Dollar Thumping

May 11, 2022 by Ted Leave a Comment

Photo of Apple store and logo

We’re ‘…Experiencing a Seismic Shift’ Says Uber CEO

More and more evidence continues to emerge suggesting that the economy is undergoing a fundamental shift, a turn if you will, that will at least slow economic growth – and may lead to recession. Perhaps the clearest indicator of that is the turn taken by tech, which has lost a trillion dollars in value in just three days of trading on the stock market. For the last two-plus years, tech was the driving force behind a dramatic economic expansion during the pandemic. What is happening now?

See more on what is happening with Tech

[Read more…] about Tech Takes a Trillion-Dollar Thumping

Filed Under: Financial, Industry Trends, News, Strategy Tagged With: Amazon, Apple, Dara Khosrowshahi, Facebook, Google, Netflix, Uber

As Companies Have Employees Return to Office, Is This the End of Remote Work?

April 6, 2022 by Ted Leave a Comment

Google hybrid workspace for return to office
An experimental hybrid workspace and meeting in progress at Google

What Will the Impact of This Trend Be on Custom Integration?

With COVID now seemingly in decline, on Monday Google employees (Googlers?) began the process of returning to work at the company’s various headquarter and other office locations around the country. The company is requiring they work at least three days a week in the office, continuing to work remotely for the other two.

Google is hardly alone in pulling employees back to the office, Apple employees return next week and most major companies have announced dates for office life to begin again. Will this kill remote work and have an impact on the custom integration business?

Read more on this new return to work period

[Read more…] about As Companies Have Employees Return to Office, Is This the End of Remote Work?

Filed Under: Brands, Consumer Trends, Integrators, Management, News, Strategy Tagged With: Apple, COVID, Google, hybrid workforce

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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