We learn this month that Tivoli Audio LLC’s epic saga continues, as the previous private equity company owner Summit Associates hires another private equity company Levy Capital Partners to sell it to a third private equity company Serruya Private Equity. (Notice a theme here?) Serruya says it has acquired Tivoli Audio to “serve as its flagship consumer electronics brand.” Or, in other words, as its only consumer electronics brand in a sea of yogurt flavored packaged goods brands.
Strategy
Differentiate Your Business – To Demo or Not to Demo
GUEST POST
It has never been more difficult to communicate real differentiation or to create real value. Which is why a loyal customer has become more of a concept and less of a reality. But loyalty is something we’ve always had to earn and to earn it now it will require that we get serious about creating innovative programs that build real consumer engagement.
Like brilliantly executed, creative, face-to-face demonstrations can. [Read more…] about Differentiate Your Business – To Demo or Not to Demo
Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy
Be sure to see the cover story in the June issue of Residential Systems magazine titled Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy by Strata-gee’s own Ted Green. This article introduces readers to the top tools of marketing to market your tech company today.
What are these top tools? Read more below… [Read more…] about Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy
TV Maker Funai Says 2015 is the Year of 4K…Cheap 4K, That Is
Osaka, Japan-based Funai Electric announced earlier this month that it will release a line of inexpensive 4K televisions in the North American market this fall, in time for the region’s major selling season. The company expects this year to be the year when 4K UHD TVs hit it big and they want to be ready to grab market share with their lineup.
Is it time to drive 4K pricing down to attract the masses? Funai says yes… [Read more…] about TV Maker Funai Says 2015 is the Year of 4K…Cheap 4K, That Is
Savant Offers App for Apple Watch
Savant, a leading home control & automation company, announced today that it is making an app available for the Apple smart watch – called, logically enough, the Savant App on Apple Watch. Since Savant is one of the only home automation companies to base their control systems on the Apple operating system, it only makes sense that they would be one of the first in the tech business to offer an Apple Watch app.
See more on Savant’s Apple Watch App… [Read more…] about Savant Offers App for Apple Watch
ELAC Returns to N. America w/New Speakers Designed by Andrew Jones
Company Opens New S. California Design Center
German speaker manufacturer ELAC announced today that it has returned to the North American market with a new line of speakers, a new U.S. design center and – perhaps most significantly – a new Vice President of Engineering, the highly respected Andrew Jones. The company plans to launch their new ELAC Debut™ speaker line at the upcoming T.H.E. Show Newport in Irvine, CA at the end of this month.
See more on this surprising, multi-faceted announcement… [Read more…] about ELAC Returns to N. America w/New Speakers Designed by Andrew Jones
Onkyo Sets New Global Strategy Focused On Portables & Headphones
Osaka, Japan-based Onkyo Corporation says it has set a new global growth strategy that will focus on launching portable music players and headphones, thanks largely to resources it received in its acquisition of Pioneer’s home AV division. In an interview appearing in Japanese media, Onkyo President Munenori Otsuki said the world is entering “the age of portable music players.”
See more on this surprising shift of direction from a significant audio industry player… [Read more…] about Onkyo Sets New Global Strategy Focused On Portables & Headphones
Nortek’s AVC Segment in Q1: Less Loss, But Sales are Still Sliding
Nortek Inc. released their fiscal first quarter results this week and they were mixed at best. The company showed a sales increase to $572.7 million, up 4.5% over the $547.8 million booked in the first quarter of 2014. However, the company saw its net losses increase from $8.6 million last year to $13.9 million in the quarter this year. And when it comes to Nortek’s AV businesses, sales in the quarter declined another 9.5%, although the loss attributable to this segment did show some improvement to less of a loss.
See more on our analysis of the Nortek results… [Read more…] about Nortek’s AVC Segment in Q1: Less Loss, But Sales are Still Sliding
Samsung Removes Its Brand Name From Smartphones Sold in Japan
Samsung Electronics has taken the unusual step of selling smartphones in Japan that do not bear the Samsung brand name. We’ve never heard of this before, but if you want a Samsung smartphone in Japan, you have to purchase a “Galaxy” smartphone.
Why has Samsung removed their brand name from smartphones sold in Japan? See more… [Read more…] about Samsung Removes Its Brand Name From Smartphones Sold in Japan
Sporting Goods Retailer Cabela’s Tells Customers to Disconnect from Tech
Company Seeks to ‘Rally Against…Over-Connectivity’
Cabela’s Inc., the world’s largest direct marketer of hunting, fishing, camping and outdoor goods, announced last week that it is partnering with country music star Justin Moore to launch a campaign to encourage their customers to disconnect from tech by supporting a Disconnect Day. Saying, “It’s no secret that a dependence on technology affects individuals and families,” the company plans to launch a multi-faceted effort to encourage consumers to “step away from their devices for a day of their choosing to enjoy outdoor activities.”
