Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.
Shows & Events
Whoa CES! Power Outage Plunges Show into Darkness
A News Story and a Metaphor
CTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a power blackout that hit the Central and South Halls of the Las Vegas Convention Center on Wednesday afternoon. Social media was buzzing and many show attendees posted images of the darkened halls with some of the biggest booths – Samsung, Panasonic – quite literally in the dark.
There really is nothing sadder-looking than a technology tradeshow…without power. Considering the coverage we’ve seen about CES in the general media this year, that blackout could be a metaphor about the declining power the show holds over the market these days.
See more on a darkened CES, the industry’s biggest tradeshow… [Read more…] about Whoa CES! Power Outage Plunges Show into Darkness
On Its 10th Anniversary, Technology & Business Summit Adds Event
Separate CASTLE Event Directly Addresses Convergence
A couple of months ago, I visited the first New York Metro area Technology & Business Summit at the MetLife Stadium in New Jersey and reported to Strata-gee readers about my experience. These events, smaller local shows, are fun to attend and offer some definite advantages to attendees as compared to the large national shows, such as more face time with brand executives, more hands-on displays with local representatives who truly know your business, and perhaps most importantly, much easier and more convenient to attend. Literally, these shows are a short drive from your home base, making it easier to fit show attendance into your schedule no matter how busy you may be.
Now celebrating its 10th Anniversary, the organizer plans on offering more events this year and is launching a new show concept called the CASTLE (Converging Audio/Video Security Technology Lighting & Entertainment) Summit.
See more on these new Technology & Business Summit developments… [Read more…] about On Its 10th Anniversary, Technology & Business Summit Adds Event
A First: The Technology & Business Summit Hits the Big Apple
For the first time ever since the creation of the Technology & Business Summit in California some seven years ago, it comes to the Big Apple…and the big show made a big impression. Held over two days – Tuesday in Long Island; Thursday in Northern New Jersey – organizer Mark Cichowski tells us it was a huge success.
See more on the Technology & Business Summit in the Big Apple… [Read more…] about A First: The Technology & Business Summit Hits the Big Apple
Savant’s Savvy was Showing at CEDIA 2017
At CEDIA 2017, Savant displayed and demonstrated a whole roster of innovative new products – the very fact of which was an in-your-face proclamation that this new company era under founder Bob Madonna intends to use innovation to drive growth. And while we had only a limited time available at Savant, we were fortunate enough to grab a few moments of Mr. Madonna’s time to get a real cook’s tour of a couple of his latest offerings.
See what new products Madonna showed us at CEDIA 2017… [Read more…] about Savant’s Savvy was Showing at CEDIA 2017
CEDIA/Home Advisor Smart Home Survey
At CEDIA 2017 CEDIA and Home Advisors partnered to present the results of a recent member survey on the Smart Home market that the two parties collaborated on recently. The results were interesting although not particularly surprising or earth shattering.
See what CEDIA and Home Adviser uncovered about Smart Homes… [Read more…] about CEDIA/Home Advisor Smart Home Survey
Emerald Announces Big Jump in CEDIA 2017 Attendance
Find Out Who’s on Emerald’s CEDIA Show Advisory Board
Emerald Expositions, the new owner of the CEDIA tradeshow, announced this week that the CEDIA 2017 show had a significant jump in attendance. According to the exposition company, attendance jumped almost 7% from 18,750 last year to “more than 20,000 home tech professionals” this year. This announcement, normally released on the last day of the show, was held for 11-days by Emerald, Strata-gee was told, so they could perform deep data analysis.
Unfortunately, they chose to share very, very little of that data in this announcement. But more is promised.
See what Emerald has released so far about CEDIA 2017… [Read more…] about Emerald Announces Big Jump in CEDIA 2017 Attendance
Strata-gee Interviews Emerald Expositions Executive
What the Future Holds for the CEDIA Show
“Do I need to ‘prepare’ for anything?” Emerald Expositions Marketing Manager Brianna Morris asked us in a firm tone as we met to set up a date for an interview. “Prepare?,” we asked. “Yes…we’re read your stuff,” she said in a deeper tone.
I could tell right then, it was going to be an interesting interview.
See our interview with Emerald’s CEDIA show marketing manager… [Read more…] about Strata-gee Interviews Emerald Expositions Executive
Exhibitor: ‘May Be the Best CEDIA Ever’
Yes, that headline is a direct quote from one of the exhibitors that we polled during last week’s CEDIA 2017 (formerly Expo). We actually doubt that the show this year was truly the best ever overall, but we ran into a high percentage of happy exhibitors this year.
See more on what attendees/exhibitors told us about this CEDIA show… [Read more…] about Exhibitor: ‘May Be the Best CEDIA Ever’
Welcome to the Last CEDIA-Produced Show
As we all gather in San Diego for our annual pilgrimage to CEDIA, it can seem like another year/another show. But this show is different – it is the last CEDIA show produced by CEDIA. A fact leading many to wonder…what does the future hold, for both the show and the organization? We’ve spoken to several members and exhibitors to learn of their mood heading into this seminal event.
