Seiki Shakes Up Industry, Offers Inexpensive 4K Ultra HDTV; ‘Not Helpful’ Says Major Competitor

In yet another sign of an industry in transition, Chinese manufacturer Tong Fang Global – better known by the Seiki brand of A/V products it manufactures – has turned the typical industry model for introducing the latest and greatest technology … Continue reading

Perfect Path Says It’s on the Growth Path at CE Week

As we walked the halls of CE Week, we kept running into old friends and well-known industry personalities. We met both at once when we ran into Eric Bodley of  PPC/Perfect Path who was at the show to support various … Continue reading

Sharp Says: This is Our Sharpest Set Yet

The next phase of the TV wars has begun in earnest now in the wake of Sharp’s (and Toshiba’s) CE Week Day 1 roll-out of 4K Ultra HD television. In a presentation full of bluster and gusto, Sharp threw down … Continue reading

CE Week: Hot City, But Will It Be a Hot Show?

When it’s 90+ degrees where you are…it’s hot. And when, where you are, is New York City – land of concrete, steel, and glass – it’s even hotter. This week the Consumer Electronics Association (CEA) kicked off it’s newest event, … Continue reading

MSR Acoustics Launches New Acoustic Tuning Products at T.H.E. Show

MSR Acoustics announced this week that it will launch a new series of acoustic treatment products at The Home Entertainment (T.H.E.) Show taking place starting tomorrow through Sunday in Newport Beach, CA. These new products are a sly way of … Continue reading

HDBaseT Alliance Says It Has Doubled in Size in Less Than One Year

Originally founded in 2010, the HDBaseT Alliance – a group of companies supporting a whole-house connectivity solution widely viewed as an alternative to HDMI – announced today that it has doubled in size in less than a year and now … Continue reading

CEDIA Debuts New Advanced Networking & Systems Integration Boot Camp

The Custom Electronic Design and Installation Association (CEDIA) announced today that it is launching an all-new, “intensive” Advanced Networking & Systems Integration Boot Camp for systems integrators and custom installers. Delving deeper into the subject than any of their other … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading