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You are here: Home / Archives for Marketing

Marketing

Caught! Samsung Investigated for Placing Fake Reviews on the Web

April 18, 2013 by Ted 2 Comments

Photo of girl caught with hand in cookie jarSamsung Electronics Co., one of the fastest growing and most popular electronics brands in the world, is the subject of an investigation by the Taiwan Fair Trade Commission that is acting on tips it received that the company’s marketing department has allegedly been placing, or contracting for, fake reviews on the web. These reviews, which were said to be positive on Samsung products and negative on Samsung competitors, were not visibly identified as paid or sponsored reviews.

See what Samsung meant when it said this was a simple case of “insufficient understanding”… [Read more…] about Caught! Samsung Investigated for Placing Fake Reviews on the Web

Filed Under: Asian Connection, Law, Manufacturers, Marketing, News, Strategy Tagged With: Apple, Nokia, Samsung. HTC, Taiwan Fair Trade Commission

Yamaha Launches New Medium-Term Plan; 1st Task? Explain Why Last One Failed

April 10, 2013 by Ted Leave a Comment

Yamaha logoYamaha Corporation last week announced a new medium-term management plan titled Yamaha Management Plan 2016 (YMP2016) which sets forth management’s strategies for the time period of fiscal 2014-to-fiscal 2016. The new plan succeeds the previous Yamaha Management Plan 125 (YMP125) which was just completed March 31, 2013.

First task of the new plan? Explain why the previous plan failed… [Read more…] about Yamaha Launches New Medium-Term Plan; 1st Task? Explain Why Last One Failed

Filed Under: Financial, Management, Manufacturers, Marketing, News, Strategy Tagged With: Yamaha

3vNet to Shut Down; CEO Anderson Launches Automated Control Technology Partners

April 8, 2013 by Ted 2 Comments

BREAKING NEWS

3vNet LogoMike Anderson, CEO of 3vNet announced today that 3vNet’s business is being wound down and would cease shipping all products by December 31, 2013. At the same time, Anderson also announced the launch of an entirely new enterprise called Automated Control Technology Partners, Inc. which is expected to debut at the upcoming InfoComm in Orlando, FL this June.

See more details on this surprising pair of announcements… [Read more…] about 3vNet to Shut Down; CEO Anderson Launches Automated Control Technology Partners

Filed Under: Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: 3vNet, ACTP, Automated Control Technology Partners, Mike Anderson

First Onkyo – Now Gibson Guitar Acquires Majority of Teac; Can Gibson Put the Pieces Together?

April 3, 2013 by Ted Leave a Comment

Graphic showing jigsaw puzzle piecesGibson Guitar Corp. announced last Friday morning at 4:00AM EDST that it would acquire a controlling interest in Japan’s Teac Corp, extending it’s entré into consumer electronics market via newly affordable, if struggling, Japanese companies. Last year, Gibson took a significant minority stake in Onkyo Corp., and additionally purchased a majority share of Onkyo’s American subsidiary, Onkyo USA. Teac, with both a consumer business under the Teac and Esoteric brands, and a professional business under the Tascam brand, broadens Gibson’s consumer and pro initiatives.

Can Gibson put the pieces together into a cohesive – and profitable – group?… [Read more…] about First Onkyo – Now Gibson Guitar Acquires Majority of Teac; Can Gibson Put the Pieces Together?

Filed Under: Brands, Management, Manufacturers, Marketing, News, Pivot Point, Retailers, Strategy Tagged With: Esoteric, Gibson Guitar, Henry Juszkiewicz, Onkyo, Phoenix Capital, Tascam, Teac, Yuji Hanabusa

EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

March 28, 2013 by Ted Leave a Comment

Photo of Paul Starkey
Paul Starkey
Senior VP of Marketing

Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us about impending changes in what was to be a major announcement – literally a fundamental change in the way the company does business.

Find out what Core Brands is set to announce next week… [Read more…] about EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

Filed Under: Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: Aton, BlueBOLT, Core Brands, Elan, Furman, Niles, Nortek, Panamax, Paul Starkey, Proficient, SpeakerCraft, Sunfire, Xantec

Nortek’s TECH Segment’s Troubled Transformation

March 22, 2013 by Ted Leave a Comment

Nortek LogoIn a recent fiscal year 2012 fourth quarter and full-year report, Nortek, Inc. showed a mixture of hit-and-miss results with fourth quarter sales dropping 5.6% to $505.4 million as compared to Q4 2011’s $535.2 million. Worse yet, the company’s Q4 net loss increased from last year’s $800,000 to a substantial $12.5 million. These results were in spite of the fact that this year’s calendar for the quarter had two more days in it than the quarter last year.

However, Nortek’s overall annual results showed a brighter picture with 2012 sales increasing to $2.2 billion, up 2.8% from the previous year’s $2.14 billion. Net profits in 2012 came in at $9.5 million – a substantial improvement over 2011’s net loss of $55.9 million.

But one other thing came through loud and clear…Nortek’s TECH segment remains troubled… [Read more…] about Nortek’s TECH Segment’s Troubled Transformation

Filed Under: Brands, General Topics, Industry Trends, Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: 2GIG Technologies, Almon Hall, Aton, BlueBOLT, Elan, FurmanOmniMount, Lilnear, Michael C. Clarke, Niles, Nortek, Panamax, Proficient, SpeakerCraft, Sunfire, Xantech

CE Exchange Integrator Event Postponed

March 20, 2013 by Ted 2 Comments

BREAKING NEWS

ceExchange LogoWe learned today that the upcoming CE Exchange event scheduled to be held at the Foxwoods Resort in Mashantucket, CT May 6-8, 2013 will be formally postponed today by its promoters EH Events and CEPro. The event, a more intimate and interactive alternative to typical industry trade shows, took a completely new and fresh approach by making the show regional with education, training, market data, etc. becoming more meaningful as it’s tailored for the local area.

See more on this surprising decision… [Read more…] about CE Exchange Integrator Event Postponed

Filed Under: Marketing, News, Pivot Point, Shows & Events, Strategy Tagged With: CE Exchange, CEPro, EH Events, integrators

Ube Announces It Has Expanded the Capabilities of Its New Smart Dimmer

March 11, 2013 by Ted Leave a Comment

Ube_logo_largeUbe – a start-up company that offers new ways to implement the processing power of smartphones interlinked with cloud-based software to bring new possibilities to consumers at affordable prices – announced today that it has expanded the capabilities of its first product, a smart dimmer. This announcement was made in conjunction with the company’s launch of their smart dimmer project on crowdfunding site Kickstarter.

See the expanded capabilities of Ube’s smart dimmer, and the progress of its project, below… [Read more…] about Ube Announces It Has Expanded the Capabilities of Its New Smart Dimmer

Filed Under: Brands, Manufacturers, Marketing, News, Strategy Tagged With: crowdfunding, Greenbox, Indiegogo, Kickstarter, Smart Dimmer, ube, Utz Baldwin, Wi-Fi

Monster Creates $30K ‘Crown Jewel’ Headphone for Harrods of London

March 8, 2013 by Ted Leave a Comment

Photo of Monster Diamond Tears Sally Sohn HeadphonesMonster Products announced late today that it has created a one-of-a-kind “crown jewel” headphone based on its Diamond Tears model as redesigned by Korean artist and jewelry designer Sally Sohn for the exclusive Harrods of London department store. The new headphones feature 5.56 carats of black diamonds and plenty of 18k gold…oh, and it comes with a hefty price tag of £20,000. That’s $30,000 in good old U.S. greenbacks.

See this remarkable headphone below. Will this be Monster’s tour de force? Or a tour de farce?… [Read more…] about Monster Creates $30K ‘Crown Jewel’ Headphone for Harrods of London

Filed Under: Brands, Industry Trends, Management, Marketing, News, Retailers, Specialty, Strategy Tagged With: Beats by Dr. Dre, Diamond Tears, Diesel, Dr. Dre, Earth Wind & Fire, Harrods of London, Jimmy Iovine, JYP Entertainment, Lance Armstrong, LiveStrong, Miles Davis, Monster, Nick Cannon, Noel Lee, Sally Sohn, Swizz Beatz, Tumi, Viacom

Tributaries Launches Newly Revamped HDMI Cable Line-Up; Delivers Better Longer Performance

March 8, 2013 by Ted Leave a Comment

Tributaries logoTributaries announced today that it has revamped its HDMI cable line-up with an all-new approach that the company says will deliver better, and more reliable, long distance performance. As part of this line overhaul, the company is introducing a new IHEC long-run cable – and an active extender, the HX102.

See more on this dramatic new line-up from a leading cable supplier… [Read more…] about Tributaries Launches Newly Revamped HDMI Cable Line-Up; Delivers Better Longer Performance

Filed Under: Brands, Marketing, News, Specialty, Strategy, Tech Trends Tagged With: HDMI, HDMI extender, Joe Perfito, Tributaries

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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