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7 Trends That Will Influence Marketing in 2015

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From The Stratecon Group

Multi Ethnic People Holding The Word TrendsMarketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.

AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…

See more about the 7 trends in marketing you should be taking advantage of now… [Read more…] about 7 Trends That Will Influence Marketing in 2015

Company Warns Media & Investors, Sharp Pain is Coming

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Photo of Sharp 4k UHDTVSharp Corp. this week began warning the media and, through them, investors that it is likely to miss its forecasts for revenues and profits for the fiscal year set to end March 31, 2015…and miss big. Just days after the International Consumer Electronics Show in Las Vegas where Sharp excitedly showed a large roster of new products, the company is hinting that it may have to take extraordinary steps to stem a newly expected tide of red ink.

See more on this remarkable admission from Sharp… [Read more…] about Company Warns Media & Investors, Sharp Pain is Coming

TiO Expansion Continues – Now Shipping TouchLite 4 Lighting Control

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Photo of TiO systemTurn It On (TiO), a division of Anuva Automation, announced this week that it is now shipping their TouchLite 4 Lighting Control pad. The announcement is significant for multiple reasons – not the least of which, the TL 4 is its first device that expands the TiO system beyond its original audio foundation.

But the news is significant for other reasons as President Mike Anderson shares with us… [Read more…] about TiO Expansion Continues – Now Shipping TouchLite 4 Lighting Control

3 Steps to Building a Smarter Strategy

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From our sister website – The Stratecon Group

Stratecon logoAs you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy.

See more on the key steps towards a stronger strategy… [Read more…] about 3 Steps to Building a Smarter Strategy

Having Dumped Everything Else, Pioneer Makes Plans to Dominate Car Electronics

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About the AV biz? Hoping Onkyo Keeps the Pioneer Name…

Photo of Pioneer President
Susumu Kotani, President
Pioneer Corporation

In a revealing interview with the Nikkei in Tokyo, Pioneer Corp. President Susumu Kotani said that Pioneer – after spending several months selling off all of its divisions other than automotive – is considering resorting to acquisitions in order to build a dominant position within its chosen market. A radical shift after months of divestiture, he makes clear that the company is preparing to move to offense, in order to build a new – and expanded – future.

See more on the company’s plans – including just what areas Pioneer is considering entering… [Read more…] about Having Dumped Everything Else, Pioneer Makes Plans to Dominate Car Electronics

Despite Revenue Decline, JVC Kenwood Cuts Losses as Restructuring Takes Hold

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JVC Kenwood logoJVC Kenwood Corp., the troubled consolidation of two struggling Japanese brands, seems to have turned a corner despite reporting fiscal Q2 and first half revenue declines and continuing losses. The company, which in January surprised many by announcing its decision to withdraw from the consumer electronics business to focus on B-to-B business, announced with pride that – although still showing a loss – the company has seen solid improvement in profits with dramatically reduced losses.

See more on this huge company in a big transition… [Read more…] about Despite Revenue Decline, JVC Kenwood Cuts Losses as Restructuring Takes Hold

Yamaha’s Fiscal First Half Results are Mixed

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Yamaha logoYamaha Corporation released the results for its fiscal first semester or first half of the fiscal year 2015 (April 1, 2014 – September 30, 2014) with results generally positive, but mixed. Overall consolidated sales increased 4.4% to ¥206.4 billion ($1.9 billion) as compared to ¥197.7 billion ($1.8 billion) in the same period last year. But of some concern is the fact that only one of its four major business segments showed an increase in operating profits – and two of the four lost money during the period.

See more on Yamaha’s financial performance… [Read more…] about Yamaha’s Fiscal First Half Results are Mixed

Nortek Releases Q3 Results; Has AV Turned a Corner?

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Nortek LogoNortek, Inc., a diversified manufacturer of commercial and residential products largely targeted towards the new construction business, announced on Monday the financial results of the third quarter of their current fiscal year. Overall, the results were mostly positive, although two of their business units saw revenues decline in the quarter. Surprise…surprise…neither of them were the newly designated AVC (Audio Video Control) segment, as you (and we) might have suspected.

AVC showed a sales increase. Does this mean AVC has turned a corner in results?… [Read more…] about Nortek Releases Q3 Results; Has AV Turned a Corner?

Ingram Micro’s Q3 Financials Show Sales Up; Profits Down

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Ingram Micro logoIngram Micro, Inc. released the financial results for their fiscal third quarter (the period ending Sept. 27, 2014) showing generally positive results. Sales for the quarter increased to $11.2 billion, a $1 billion or 11% increase over the $10.2 billion for the same period last year. According to Ingram Micro CEO Alain Monié, the increase was due primarily to “new wins” and “strong market share.”

But while gross profits were up, gross margins, operating income, and net income were all down for the period…and that fact led us to take a closer look.

See our report below on the financial results for Ingram Micro… [Read more…] about Ingram Micro’s Q3 Financials Show Sales Up; Profits Down

In First Step of Transformation, Thiel Terminates Reps

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New Thiel logo black backgroundIn a notice emailed to dealers last Thursday sporting a spiffy new corporate logo, Thiel took what appears to be the first step in what is promised to be a stream of “regular communications from us” regarding the company’s transformation from a legendary audiophile loudspeaker brand to a…well to what, we just don’t know yet. But what we do know is that the company has begun this transformation by terminating its entire national independent sales representative sales force.

See what Thiel told dealers was the reason for terminating their local sales rep…

[Read more…] about In First Step of Transformation, Thiel Terminates Reps