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Consumer Trends

9 Years After Recession, Americans Still Feel Frugal

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Gallup logoMy grandparents lived through the Great Depression (1929-1939) and it changed their lives forever. As kids, we used to think they were weird. They never threw anything away. Bent nail? “I can hammer it straight again!” Small amount of left-over paint? “You can add thinner and turn it into plenty of white wash.” Hole in a sock? They would darn it! Clearly, dealing with that time of great financial distress changed forever the way they felt about money, spending, and saving.

Since the last recession in 2009, Gallup has been conducting a poll on Americans’ attitude on spending. Read on to see the results – they just might surprise you…

See the results of the latest Gallup poll showing American frugality continues… [Read more…] about 9 Years After Recession, Americans Still Feel Frugal

3 Out of 4 Say the Customer Experience You Deliver is Essential

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Researching on you phoneQuestion: Think about 100 of your best customers. If that group of 100 good, loyal customers had one bad experience with your company, how many of them do you think you would lose? A couple? Maybe 10%? You will find the answer to this question, based on a new research from PwC, at the end of this post.

Have you ever stopped and considered just exactly what is it like for your customers or clients to do business with your company? You might want to think about that very deeply, as new research from PwC shows that three out of four Americans say that the customer experience is a critical factor in their decision to do business with you (or to continue to do business with you)…and this is a global phenomenon, according to the survey’s findings.

See key takeaways from this important research on your customers… [Read more…] about 3 Out of 4 Say the Customer Experience You Deliver is Essential

Exciting New Study: We are in an Audio Resurgence!

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Nielsen logoWe live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?

If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.

See more on this surprising study on the resurgence of audio with today’s consumer… [Read more…] about Exciting New Study: We are in an Audio Resurgence!

Polls: Facebook Faces a Major Trust Crisis

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Stunning Reversal for Once-Loved FANG Brand

Facebook finds themselves square in the middle of a political and public relations fire storm, as news of the firms connection to Cambridge Analytica and the harvesting of the personal data on at least 50 million Facebook users, including perhaps you and I, have recently received a lot of news coverage. Now word comes via two new polls that the company’s brand has taken a serious hit in the eyes of their users and former fans.

See more on these latest polls about Facebook from Reuters/Ipsos… [Read more…] about Polls: Facebook Faces a Major Trust Crisis

Consumers Deeply Worried IoT is Prone to Hacking

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Survey Shows Concern about Smart Device Security is Global

eMarketer logoNew research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.

See more on this latest research… [Read more…] about Consumers Deeply Worried IoT is Prone to Hacking

So How is Amazon Go…er…Going?

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Amazon Go storeUnless you live under a rock, you most likely have heard about Amazon Go, the experimental grocery store that uses technology to allow shoppers to bypass the checkout counter and simply walk out the door with their purchases. Within minutes of leaving, they receive an email of the items they left with, and the receipt with the charges to a card of their (previously registered) choice. The idea is to eliminate a signficant pain point – standing in line for the sometimes time-consuming checkout process.

But what do consumers think about the idea? You might be surprised… [Read more…] about So How is Amazon Go…er…Going?

New Social Media Study is a Wake Up Call for Brand Marketers

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iPhone showing social mediaLet me see if I can get your attention right now: 76% of all U.S. consumers purchased a product they first discovered in a social media post.

Let that sink in for a minute…digest it a little. Now WAKE UP! Nearly 8 out of 10 Americans bought a brand’s product that they first discovered in a social media post. If ever there was a time to tune-up your social media marketing strategy…it’s now. What’s that you say? You DON’T HAVE a social media marketing strategy?? No worries…you’re only missing out on about 8 out of 10 consumers in the market. I’m sure you’ll be fine…NOT!

See more on this new research on the importance of a social media program… [Read more…] about New Social Media Study is a Wake Up Call for Brand Marketers

Uh-Oh, Data Shows TVs are Disappearing From Homes

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Watching TVFor years now, the single greatest driving force behind the entire consumer electronics industry has been the vibrant, forceful growth in sales of television sets. Now, in a surprising new report, we learn that American consumers are beginning to wean themselves off of TVs. What that means for integrators, or for the industry, remains to be seen.

See more on this surprising new report on the decline of TVs in America… [Read more…] about Uh-Oh, Data Shows TVs are Disappearing From Homes

New Study Shows Surprising Resilience of Retail Shopping

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Future of retail study coverIn a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to buy goods in brick-and-mortar retail by younger shoppers. This shocking result runs counter to other studies and has caught some analysts by surprise.

See the surprising results of this new study on retail shopping preferences… [Read more…] about New Study Shows Surprising Resilience of Retail Shopping

Builder Offers World’s First Wi-Fi Certified Smart Home w/Alexa

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Lennar logoLennar Corporation, one of the nation’s largest builders of homes, announced today the world’s first Wi-Fi Certified home designs featuring home automation built-in and voice control by Amazon Alexa. The company says this new program is part of its Everything’s Included approach to home building.

See more about Lennar’s plan to build homes with voice-controlled automation included… [Read more…] about Builder Offers World’s First Wi-Fi Certified Smart Home w/Alexa