Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.
Pat Fallon, Fallon McElligott Rice
Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
Being in tech, we’re supposedly in the innovation business. The fact is when it comes to marketing, we’re not very innovative. Our advertising follows predictable patterns which are NOT innovative – and leaves us open to ridicule. Well, one website is calling us on the carpet – CollegeHumor.com who has launched a video parody of tech advertising.
I found this parody courtesy of David Pogue, the New York Times tech reporter, who says he can’t stop “cackling.” I, too, laughed heartily as I recognized all those formulaic tactics advertisers use to sell generic tech products. But the more you think about it…a sour – and painful – after-taste sets in.
See the CollegeHumor parody titled “Every Tech Commercial” below… [Read more…] about Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
Did You Get Your Strata-gee SYNCH?
We told you last week that the ALERT was being discontinued – and it has. This morning, we distributed the first version of our new Strata-gee SYNCH newsletter. You were emailed a copy. Did you receive it?
As we mentioned in our post last week, the Strata-gee SYNCH is coming from a new email address:
info@strata-gee.com
If you did not receive your Strata-gee SYNCH today, the first place to check is your junk mail folder. Your system may not have recognized the new email address and assumed this was junk mail from an unapproved sender.
See more on how to ensure the reliable receipt of the next Strata-gee SYNCH… [Read more…] about Did You Get Your Strata-gee SYNCH?
Savant Launches Wi-Fi Universal Remote Control That Configures Itself
Savant Systems, LLC said today that it has launched a new Wi-Fi-based universal remote control designed with today’s media room in mind. The sleek designed remote is said to fit well in your hand and is designed to be intuitive to operate…even in a multiple sub-system set-up. Even better, when connected to a Savant control ecosystem, the remote fully configures itself – eliminating the need for complex programming routines.
See more on this exciting new universal remote from Savant… [Read more…] about Savant Launches Wi-Fi Universal Remote Control That Configures Itself
Google Sends Street View Cars Into Devastated Fukushima District in Japan
Jiji Press in Japan is reporting that Google has sent its Street View vehicles into at least eight municipalities in the devastated Fukushima District in Northern Japan. The area was devastated in March 2011 as the result of an earthquake and tsunami that fatally damaged The Fukushima Daiichi Nuclear Power Plant’s reactor causing the greatest nuclear disaster since Chernobyl in Russia.
See video below of the remaining devastation in Fukushima District even two years later… [Read more…] about Google Sends Street View Cars Into Devastated Fukushima District in Japan
EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey
STRATA-GEE.COM EXCLUSIVE
Last month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.
See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey
Somewhere…Steve Jobs is Smiling
Today, we learned that Microsoft Corp. is acquiring Nokia Corp.’s mobile phone and services business in a deal valued at $7.2 billion. This news seemed to be a real surprise to many who have viewed Microsoft’s mobile efforts (i.e. Windows Phone) as weak at best. This news follows Google’s move in 2011 to acquire Motorola’s mobile hardware business. What’s this all about? Well at least in part, it shows that Steve Jobs was right all along…
See why – somewhere – Steve Jobs is smiling right now… [Read more…] about Somewhere…Steve Jobs is Smiling
Thought for the Week – September 3, 2013
The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services.
Harley Davidson annual report
ICE Cable Has Innovation in the Box
We often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!
See more on ICE’s innovation in the box, below… [Read more…] about ICE Cable Has Innovation in the Box
Stratecon’s ALERT Newsletter to Be Discontinued
There are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.
While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.
Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…
