Strategy in TECH...
BluOS, the music management and operating system that is part of Lenbrook International, announced a couple of important integration partnerships today – and in so doing, demonstrate their growing influence as a leading premium music system user interface in the industry. The company says it has new integrations with both URC and Crestron.
It was clearly one of the most explosive stories I wrote back in May 2011 generating tons of email and phone calls in response. The topic? Lenbrook, darling of the specialty A/V channel that for decades had been selling specialty products through specialty reps to specialty dealers – had decided to terminate their entire network of independent specialty sales representatives. Dean Miller, who had just joined the organization, would go on to construct a dedicated full-time staff of salespeople that would represent only NAD and PSB products.
Now, almost exactly eight years later, Lenbrook has decided to return to utilizing independent sales representatives in their sales network. But why?
Calling him one of NAD’s “foundational personalities,” Lenbrook announced last week the passing of Björn Erik Edvardsen. Edvardsen was not as well-known here in the United States as he was in Europe, but was considered by those close to NAD as a key engineer instrumental to the company’s long term success.
Lenbrook International announced this week a major transition in their management team in what it said was a carefully thought-out “succession plan.” Lenbrook, parent company to the Bluesound, NAD, and PSB brands, will restructure their senior management team in the wake of a form of retirement of two of its most prominent leaders – Lenbrook Americas President & CEO Dean Miller; and Chief Brand Officer John Banks. It is not an overstatement to call this the end of one era and the beginning of a new one.
We learned late last week of the passing of yet another audio industry pioneer, Martin L. (Marty) Borish. Borish passed away July 11 from cancer. Although lesser known than some, Borish was instrumental in driving industry adoption and growth of the affordable audiophile products segment, both directly with NAD – the electronics company he founded – and indirectly with many other companies that competed with them.
NAD Electronics announced this week that it will begin incorporating Dirac Live room correction technology in certain yet-to-be-introduced models in the near future. Saying that this development is a “Strengthening [of] its commitment to provide customers with an unparalleled home theater listening experience…”, NAD hailed Dirac as “the global leader in platform optimized sound enhancement technology.
Stephen DeFuria, a top specialty audio industry sales executive uniquely conversant in both high-end AND more mainstream audio, died early Sunday morning after a long battle with cancer. DeFuria was 61-years old and passed away at home with his family at his side.
Back in the Fall of 2013, we told you about the birth of a new brand called Bluesound – a new networkable, high-quality wired and wireless multiroom music system. Almost simultaneously, and in response to the obvious success of Sonos we suspect, new systems from Bose, D&M Holdings (HEOS), and Lenbrook were all introduced. But Lenbook officials maintained that their system had an advantage over most of the other systems – they had created their own operating system called BluOS.
From the High End show now taking place in Munich, Germany, Bluesound and NAD, two specialty audio lines leading the charge into high-res and high quality audio, made several interesting announcements about their efforts. Both brands are marketed here in the U.S. by Lenbrook America.
NAD Electronics announced today that purchasers of select NAD audio/video receivers (AVRs) and preamp/processors (Pre/Pros) will receive a certificate for a free 4K upgrade module expected to be delivered later this year. The company says this is a $600 value and will ensure that customers can buy these products now with confidence that they won’t be left out of the latest technology revolution, 4K Ultra HD performance.
