Strategy in TECH...
The Custom Electronic Design and Installation Association (CEDIA) released new preliminary market data at their Expo held earlier this month – in a decidedly more optimistic presentation than in past years. Erica Shonkwiler, CEDIA’s Market Research Manager, was obviously pleased with the data she was to share with the media – and she conveyed an optimism that appears to be due to the new data showing an upturn in CEDIA members’ business results.
This week the Custom Electronic Design & Installation Association (CEDIA) announced the attendance figures and other pertinent data from last week’s Expo trade show in Denver, CO. The association justifiably crowed about attendance growth as it apparently continues to move up from the post-2007 recession trough which had painful consequences for both the association and its members (not to mention the US consumer).
Dolby Labs set up a special demonstration room to give the industry press and, eventually, show attendees an opportunity to experience Dolby Atmos surround sound. The demo room was probably about as close to ideal as you can get on a noisy trade show floor. And the demo included new, special effects laden sound-fests.
As we made our way to the Colorado Convention Center Wednesday morning, it was a gray, rainy, then drizzly morning. It’s a weird experience walking into a huge hall with very few people around – most there to either set up booths or to take educational classes. It was as quiet as a library and depending on where you were in the hall…it could be eerily lonely.
But it’s CEDIA’s 2014 Expo…so it’s time for Press Day, the day before the show officially opens. On this day, the press tries to pick up on the major stories of the show…and get a feel for the atmosphere of the event.
The Custom Electronic Design and Installation Association (CEDIA) said today that their annual tradeshow – the EXPO, taking place next month in Denver – will have over 150 exhibitors launching new products or introducing their businesses to the industry for the first time. Saying these companies “choose CEDIA EXPO as their launch point,” the trade group says that new product launches have already been announced in wireless audio, motion sensors, lighting solutions, TV & control mounts, and keyless entry.
Toshiba Digital Products Division announced today that it has formed a strategic alliance with GrandCare Systems – a well-known company specializing in digital aging-in-place products, sensors, and solutions. According to Toshiba, GrandCare’s telehealth and communications capabilities will now be delivered via “secure, high-performance Toshiba devices.”
Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of Joe Roberts as its new head of marketing, replacing Paul Starkey. Two weeks later, Roberts headed to his first CEDIA ready to jump in feet first and reassure dealers of the company’s direction…and learn all about any concerns that they felt the company needed to address.
On Monday, CEDIA launched an all-new website that represents a dramatic leap forward from their previous offering and provides a much more accessible way for members and other “customers” (more on this later) to learn, communicate, and manage their relationship with the trade group. A complete overhaul, CEDIA’s Senior Director of Public Relations & Marketing Jamie Riley told us in a phone interview that this website has been under intensive development for two years.
CEDIA’s Expo in 2013 returned to Denver, CO, a favorite location for many attendees and exhibitors – a point to which we can attest as so many said so in Strata-gee’s CEDIA Survey over the last few years. So was Denver the panacea needed to get everyone back into a positive state of mind? Was the show everything everyone hoped it would be?
GoldenEar, the now 3-year old brainchild of speaker savant Sandy Gross, continues an aggressive product launch schedule announcing both a new larger soundbar and a line of center channel speakers with the rather shopping mall-sounding name of SuperCenters. Like all GoldenEar products, these new models are reserved strictly for GoldenEars’ limited distribution to predominantly specialty dealers and installers.
