Strategy in TECH...
Bluesound, a division of Lenbrook America, has cut a deal with Best Buy that will result in a national roll-out of the company’s line of high-quality digital multi-room music systems through Best Buy’s Magnolia Design Center locations. The agreement will begin to take effect later this month in a phased introduction into the first 25 locations.
This week in New York City, executives from Lenbrook America and Bluesound conducted a media presentation informing them of a major update to the Bluesound brand, which is distributed in the U.S. by Lenbrook America along with NAD and PSB. It is the first major line update since the brand was first launched in 2013. With this update, called “Generation 2,” the Bluesound brand appears to have gained solid momentum – or at least enough traction for the company to justify a significant investment in further product development.
Bluesound, a line of high performance wireless multi-room music components offered by specialty supplier Lenbrook America, announced this week that it has added iHeartRadio to the list of streaming services its line offers. iHeartRadio, one of the more popular Internet radio solutions, joins a growing list of cloud-based music services offered by the industry’s first high performance wireless multi-room system.
On Wednesday, Lenbrook America, the exclusive distributor of NAD in the U.S., held a press presentation in a suite at the upscale Andaz 5th Avenue Hotel in Manhattan. It was a cool but gray and curiously humid day…still able to create enhanced perspiration for those rushing to the event from assorted train/subway/bus stops. But those members of the press who chose to attend were well rewarded for their efforts, as NAD launched a significant update to their Masters Series line – an update designed to further target a new customer that the company calls “Audiophile 2.0.”
The Home Technology Specialists of America (HTSA) on Tuesday announced their top vendor awards for 2013. These awards were handed out at their Fall 2013 dealer conference held last week and included a special Lifetime Achievement Award.
Lenbrook America held a media event last week in Manhattan where they announced the birth of a new brand of multi-room wireless (and wired) music streaming systems called Bluesound. Bluesound is designed to be positioned above brands like Sonos in terms of price and performance…but tuck underneath some of the higher-end solutions such as those offered by NAD and others. The company hopes to create a profitable step-up market for higher priced, better performing solutions in the digital domain – as once existed in the analog realm years back.
Last week, I witnessed a miracle. The miracle was…a birth. It was a birth like no other, as every proud parent believes is the case with THEIR child. There was a proud Papa…and a large assembled family…brought together to celebrate the event.
This birth, like any birth, was wondrous. And…for the parents…this was an event full of hopes and dreams of what their “bundle of joy” will become. At this joyous event was a group of observers, like me. But not like me.
