Strategy in TECH...
At the the CEDIA Expo earlier this month, Lenbrook had a substantial launch of multiple new models from their collection of brands. Firmly positioned in the mid- to high-end technology market, the new products from Bluesound, Dali, NAD, and PSB continued to forge a path into the new digital audiophile market with high-quality streaming models and high-end in-wall and on-wall speaker and subwoofer solutions.
And in the case of one model, it was an award-winning presentation…
Don’t let those smiling faces fool you…these guys are deadly serious about taking more than their fair share of the audio market. And the vehicle they’re using to drive that growth is Beale Street Audio, a brand that Vanco acquired about two years ago. From what they told me – and showed me – at this year’s 2019 CEDIA Expo in Denver, they are well on their way.
A funny thing happened this year at the 2019 CEDIA Expo…everyone I ran into kept asking me the same thing – what is the big story from the show? What’s funny is that I asked them the same question. Even when I ran into other members of the media…we often queried each other. Most kind of shrugged and would mention an item or two, but nothing that represented a major theme of the event.
However, there is an answer I came up with, but I’m not sure its the best answer…
Onkyo USA announced this week that it will become a retailer of Sonos wireless music systems – selling the company’s wireless music systems on Onkyo USA’s website. The company also says it will distribute the brand nationally as well.
SnapAV announced today that it will begin distributing Sonos wireless music systems beginning next month in October. The company says it will offer the entire line – including the Sonos Port, Sonos Move, and Sonos One SL – as part of its extensive assortment of gear targeted to the professional custom integrator.
The assimilation of the custom integration industry by the once-reviled, now embraced soundbar is almost complete. And on the advent of another CEDIA Expo, yet another round of announcements of new soundbar products came rolling out. While this fact is now an accepted reality, what is remarkable is that some of these new soundbars are from companies that no reasonable person would have predicted would enter the category just a few short years ago.
Savant announced this week that it has broadened access to more of its models through its existing partnership with the AVAD & WAVE distribution centers across the country. This expansion is for all of the existing 25 distribution centers that AVAD/WAVE have throughout the U.S. and Canada.
Consolidation continues in the custom integration world – in this case, Denver-based manufacturer representative firm Momentum Group has acquired the residential division of Texas’ own renowned Dobbs Stanford rep firm based in Dallas. Consolidation has NOT been a big story on the sales representative side…up until now.
Sonance announced today that they have entered into an agreement to acquire Minden, NV-based James Loudspeaker. This is the first major acquisition by Sonance since the purchase of Sound Advance in 2005, and is truly a marriage of two companies with a strong resonance in their approach to the custom integration industry.
“You are WAY too excited about this news,” Jason Sloan, Sonance Chief Sales Officer joked when first telling me about their rebranding plans a few weeks ago. But I was excited – these plans put forth a major shift in the position of the Dana Innovations, Sonance, iPort, & Trufig brands. To Sloan and CEO Ari Supran, this was more of a refocus than a rebranding – a return to their largest and most beloved brand after a long and at times frustrating period of trying to establish another overarching entity.
But to me, it was much more than that.
