Strategy in TECH...
So let me start by saying there was a veritable slew of introductions at CES 2022 Media Day, which took place on Tuesday before the show opened. Most of them were incremental advancements of existing product lines. Only a couple of announcements rose above the noise to catch the attention of just about everyone who attended those presentations. One from an industry stalwart…and another from out of left field (almost literally).
Heading to CES 2022? Be sure to check the online version of the show schedule regularly, as Advertising Age (Ad Age) is reporting that CES has apparently removed “a slate of programs,” including several previously scheduled sessions and panels planned for Tuesday. The move is said to be a result of so many companies and executives canceling or otherwise pulling out of the show.
Strata-gee readers reached out to me on late Friday as word circulated that the Consumer Technology Association (CTA) was taking the unusual step of cutting the Consumer Electronics Show (CES) short by one day “…as an additional safety measure.” That is essentially all that an announcement from the association says about this decision, which on the face of it seems to call into question the safety of attending the event at all.
UPDATED 12/30/2021 – Scroll down for update – I reported last week that several major exhibitors, including one major event sponsor whose CEO was scheduled as a keynote presenter, had announced they would be pulling out of CES due to the meteoric rise in COVID infections resulting from the Omicron variant. Now we learn even more major exhibitors have decided to join the increasing line of brands heading for the exits from the industry’s largest tech event of the year.
**SEE BELOW FOR STORY UPDATE** – On Tuesday, several large exhibitors independently announced that they would be pulling out of the Consumer Electronics Show (CES), scheduled to start the week-after-next in Las Vegas, NV. The reason given for these pull-outs was the rapidly spreading COVID-19 infections due to the emerging hyper-infectious Omicron variant. Major brands, such as Amazon, Meta Platforms (Facebook), T-Mobile and more said the rapidly changing COVID situation caused them to consider the safety of their teams and other attendees of CES 2022 – a major indoor event.
Last week, Crestron Electronics, a leading provider of control and automation solutions, wrapped up their two-day regional show, the Crestron Next Road Trip, at the Westin Copley Place Hotel in Boston. The well-attended two-day event saw hundreds of integrators descend on Boston to participate in an event that included whole sections of their displays from the CEDIA Expo and InfoComm trade show booths and offered full-day educational courses for both their residential and commercial dealers.
Emerald Holding, Inc. [NYSE:EEX] (Emerald), formerly Emerald Expositions and owner of the CEDIA Expo and CE Pro, announced this week that, thanks to the restart of live events in the third quarter of fiscal 2021, they were able to see a substantial reduction in their net losses on a significant revenue gain as compared to the same quarter in 2020 – the year of COVID shutdowns. While the company is still battling its event cancellation insurance providers in a California court for reimbursement for past canceled and impacted events, they say that they see the road to recovery ahead.
Major industry player Sound United is on the cusp of launching its first-ever virtual event called, appropriately enough, “Inside Sound United” (ISU). Coming November 9-12, 2021 to a computer near you, this highly immersive 4-day virtual event will be chock full of useful content and allow integrators to experience a side of the company not usually seen.
I have just learned that Crestron is planning to launch a monster series of regional dealer shows, called the Crestron NEXT Road Trip, that sounds as though they’re going to be spectacular – with new product launches, full product displays & demos, and in-depth educational courses offered. The multi-day event will include huge displays from both the company’s commercial and residential business units in what promises to be quite a show.
As the first and one of the most prominent brands that decided to pull out of the recent CEDIA Expo in Indianapolis last month, Savant based their difficult decision on placing the safety of their employees and customers as their key concern in a time of surging Delta-variant COVID infections. But that decision did not mean that they didn’t want to communicate with their dealers about the many exciting developments at the company. So Savant developed a powerful two-pronged approach (the 1-2 punch I mentioned) to deliver their dealers a better – virtual – trade show.
