Strategy in TECH...
The Stratecon Group, Inc. (parent company to, and publisher of, the Strata-gee.com website) and NewBay Media, LLC have reached an agreement on a content supply program. Under this agreement, Stratecon will create a series of in-depth articles and analyses on a variety of key topics for the technology industry – and for electronic systems integrators – to be published by one or more NewBay Media properties.
Apple, Inc. announced the coming availability of the Watch, its first major product in years, at a presentation earlier this month. Since that announcement, we’ve been struck by the lack of enthusiasm for the product amongst members of the TECH press. In conversations with colleagues, we heard many predict that the Watch is doomed to failure, in part because of this tepid response.
In an announcement that is a bit unusual for a manufacturer, Autonomic announced on Tuesday that it is reducing the MSRP on its popular Mirage Audio System (MAS). Not only that, but the company says it will actually increase the dealer margin at the same time. Normally, a price reduction is a sign of a slow selling product – but Autonomic says that is not the case here.
In a new report out of Japan, Sony’s TV business is said to be expected to report an operating profit this fiscal year – its first after ten years of losing money. Due to an improved situation in the U.S. market, the report credits the turnaround in Sony’s U.S. results largely as a function of its tightened partnership with retailer Best Buy.
Canadian tech industry website WiFiHiFi (wifihifi.ca) announced today that it has confirmed that Sharp Corp. will exit the Canadian TV market. Much in line with our recent reporting on the troubled brand, this is probably just the first shoe to drop…there will most likely be more.
We reported to you in January that Monster, LLC and Noel Lee had filed what appears to be a major lawsuit against Beats Electronics, LLC, Andre Young (Beats founder, aka Dr. Dre), Paul D. Wachter (a Beats director), Jimmy Iovine (Beats founder) and HTC (a Taiwanese cell phone manufacturer). The wide ranging suit alleged all sorts of nefarious business practices by the Beats parties – but especially alleged that Beats and HTC engaged in a “sham transaction” solely for the purpose of triggering a “change of control” provision to defraud Monster and Lee out of their rightful interests.
Azione Unlimited, a retail buying group of custom integrators, announced today that it has partnered with Sony Corp. to offer its line to Azione’s nationwide membership. The group will carry products from Sony’s AV specialty and custom integration channel division.
An important element of marketing is communication…internally and externally. There are many choices of media through which to communicate with your B-to-B or B-to-C customers and different companies often choose different paths for this critical communication.
But do you know how your customers would prefer you communicate with them? New research tells you the customers’ preferred media…by age range.
Hey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at a major corporate launch event…a sophisticated setup for an all-new training event – all captured with your smartphone or digital camera and ready to share. You’ll want to consider posting those company & business-appropriate images on Instagram…now the second largest social media network in the U.S., according to new data released by eMarketer.
We’ve been reporting for a while now on the epic survival struggles of some of this industry’s biggest brand names in Japan…most recently Sharp Corp. Some of the changes we’re seeing now were unforeseeable even 24-36 months ago – Sony spinning off divisions, JVC Kenwood pulling out of the consumer business, Pioneer first shutting down A/V, then selling that division to Onkyo, Toshiba pulling out of TV biz, Panasonic dropping consumer business, and on and on…
Now a reporter for the respected Bloomberg View asks, “…why Sharp should still be in business?”
