Strategy in TECH...
Tidal, the musician-owned music streaming service put together by rapper Jay Z, announced this week that it has sold a third of the company to telecom giant Sprint. Although the original announcement did not disclose the price, Billboard, the music industry trade journal, said that Sprint invested $200 million for a 33% stake in the company.
SnapAV announced today that it has launched a new line of uninterruptible power supplies (UPS) under its WattBox brand that offers OvrC-capability. Combining the UPS with a WattBox IP power conditioner, you gain cloud based remote management capability with both the OvrC and WattBox interfaces.
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
AVAD LLC, a distributor that focuses on the custom integration channel, announced this week it is opening three new locations, as well as making key personnel moves. Part of an overall plan to change the business model of the organization, the company has, in essence, redrawn the map of its service area.
In a case that has been percolating for weeks but has now come to a boil, special prosecutors in South Korea have gone before a judge to obtain a warrant for the arrest of Samsung Group leader, Jay Y, Lee. Summoned by the court to testify, Lee answered questions in a closed-door session at the court, held today. Lee denied he or his company participated in any wrongdoing.
The judge’s decision is expected very soon.
ResiWeek, a podcast from AVNation.tv focused on the residential audio/visual market, once again invited Strata-gee editor Ted Green to participate on this week’s episode, recorded on Monday, January 9 and hosted this week by AVNation founder Tim Albright. The show, which has a strong bias towards the integration community, is known for its at-times vigorous and at-times humorous conversations with a rotating series of guests commenting on the topics of the day.
The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.
In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.
Screen Innovations (SI) announced this week that it has hired Michael Bridwell as its Vice President, Sales and Marketing, a newly created role for the company. Bridwell’s appointment is effective immediately, and he is said to be already at work helping to create “unmatched experiences for SI’s present and future customers.”
After a tough 2016, Samsung was likely looking for a little relief in 2017. They’ll have to keep looking because, as the old saying goes, “When it rains, it pours.” Reuters is reporting that prosecutors in South Korea have summoned Samsung Group leader Jay Y. Lee for questioning in a probe into an influence peddling scheme that may topple the president of the country and offer criminal indictments for some of the players.
Lee has been named as a suspect in the matter.
News sources in Japan are reporting that Hisense has fired back at newly aggressive Sharp negotiating tactics, saying firmly it will not relinquish the licensing rights to the Sharp brand name in North & South America, as the company has recently requested. Hisense paid heavily to obtain those rights, and despite the fact that Sharp has asked to terminate the deal, the company has no intention of doing so no matter the offer – or more recently – no matter the threat from Sharp.
