• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy

Strata-gee.com

Strategy in TECH...

Crestron Infra-Bass
AudioControl Single Zone Amps
What Savant Can Do
Sonance James Small Aperture Series
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events
You are here: Home / Pivot Point / After 28 Years, Tribeman is Out at Atlantic Technology

After 28 Years, Tribeman is Out at Atlantic Technology

March 23, 2017 by Ted 2 Comments

BREAKING NEWS

Peter Tribeman head and shoulders

We have confirmed that Peter Tribeman, one of the founding partners and long time President of Atlantic Technology International, will leave the company at the end of this month. It is the end of a 28-year career there and, as we’ve learned, has been in the works for about eighteen months.

See more on Tribeman’s surprising exit…



Having heard from sources that big changes were in the works at Atlantic Technology, the scrappy specialty loudspeaker manufacturer based in Norwood, MA, we reached out to Tribeman for confirmation. We learned that Tribeman did in fact plan to exit the company – with March 31st as his last day.

AudioControl Single Zone Amps
Crestron Infra-Bass
Sonance James Small Aperture
Savant

The reason Tribeman is leaving is due to the fact that his contract with the company has expired, and he intends to focus more time and energy on his other ventures including Outlaw Audio, Transformative Engineering, and H-PAS.

Atlantic Technology was Acquired 18-Months Ago

Peter Tribeman at CEDIA 2010
Peter Tribeman at the 2010 CEDIA Expo

We have also learned that eighteen months ago, a supplier of Atlantic Technology, Ace Result, LLC, an Asian company with a U.S. office in Yorba Linda, California, approached the partnership that owns AT about acquiring the company. A deal was struck and Tribeman was offered a consulting contract to help manage the transition. This is the contract that has now expired.

Of course, some of these facts may be a surprise to many Strata-gee readers as, to our knowledge, the news of the sale of Atlantic Technology was never publicly disclosed. Nonetheless, it’s hard not to look at this as an end to an era for Atlantic, which 28-years ago was launched with the Pattern 100 unique all-powered speaker system with small modular powered full-range speakers and one powered subwoofer. Eventually, the company went on to offer a full line of high-performance, high-value predominantly home theater oriented speaker systems.

An Early Adopter



Over the years, Tribeman took great pride in the fact that Atlantic tended to be an early adopter of emerging technologies, such as THX-certified speakers and more recently Dolby Atmos immersive surround. Tribeman loved to give grand demonstrations of the latest Atlantic Technology speaker system, a consummate showman working the room with dramatic demos doing his utmost to elicit “oohs” and “ahs” from the audience.

AudioControl Single Zone Amps
Crestron Infra-bass
Sonance James Small Aperture
Savant

A dyed-in-the-wool movie enthusiast, Tribeman enthusiastically embraced surround sound systems as they emerged in the very early days and was often known to call up his counterparts at technology companies like Dolby if there was something he didn’t like in the latest version of some surround technology. But his constructive criticisms all came from the heart of true home entertainment enthusiast.

Atlantic Technology Pattern 100
Atlantic Technology’s first product, the Pattern 100. This was a 3-piece powered speaker system

A Few Rough Years



But Atlantic Technology – like many specialty companies in our industry – has struggled with a few rough years bringing them to this point. Multiple competing issues swirled around them as if they were in the center of a tornado – changing market trends with consumers choosing to listen to music more often with headphones on their smartphones on the one hand…and home theaters being more and more centered around soundbars on the other…not to mention multi-room music listeners choosing “connected” solutions like Sonos.

All of this was happening so fast that smaller specialty companies, with limited R&D and tooling funds, just can’t keep up. And if they try, they stretch themselves too thin – potentially causing a cash crunch that can bring the company down.

Where He Goes From Here

Although not generally known, Tribeman was also a partner in a few other companies, including Outlaw Audio, an online merchant of audio/video gear; Transformative Engineering, a partnership with N.E. integrator Jay Trieber offering various HDBaseT extenders and other devices; and H-PAS, a technology designed to boost low-frequency response from speakers. It is these ventures that Tribeman tells us that he intends to turn his full attention to starting April 1.

For anyone seeking to reach out directly to Peter Tribeman, he can be reached via email at: peteratl@aol.com.


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Financial, Manufacturers, News, Pivot Point Tagged With: Ace Result, acquisition, Atlantic Technology, Peter Tribeman

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

Streaming Surpasses Linear TV in Viewership for the First Time in May

Beginning in 2021, Nielsen - a global leader in audience measurement - began … [Read More...] about Streaming Surpasses Linear TV in Viewership for the First Time in May

  • Housing Starts Slide in May; Hits the Slowest Pace in 5 Years
  • B&W Offers Special 801 Limited Edition Abbey Road Speakers
  • Consumer Sentiment Improves for the First Time in Six Months; ‘Consumers Remain Guarded’

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d