New market research on the smart home market says the global consumer market will grow to be valued at around $58.7 billion by 2020. Market researcher MarketsandMarkets predicts that recent developments in the channel will fuel a 17% compound annual growth rate (CAGR) between 2015 to 2020 leading to the creation of a significant consumer market.
Marketing
7 Trends That Will Influence Marketing in 2015
From The Stratecon Group
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…
See more about the 7 trends in marketing you should be taking advantage of now… [Read more…] about 7 Trends That Will Influence Marketing in 2015
S. Korea Stakes Claim as World’s #1 TV Supplier
New market data confirms what you probably already suspected, South Korea is the #1 supplier of TV products to the world. Home to both Samsung Electronics and LG Electronics, S. Korean media is calling itself the ‘Country of TV.’
See some surprising new global TV market data… [Read more…] about S. Korea Stakes Claim as World’s #1 TV Supplier
SOL Republic Signs Promotion Deal with Pro Golfer Tiger Woods
SOL Republic announced today that it has signed PGA pro golfer Tiger Woods to promote its brand of headphones and speakers. One of the most successful pro golfers of all time, Woods is an 11-time PGA Tour Player of the Year and has won 14 major golfing events.
See more about this endorsement deal… [Read more…] about SOL Republic Signs Promotion Deal with Pro Golfer Tiger Woods
Storytelling – Your Story is Your Key to Success
From The Stratecon Group
We’ve been saying for years that the key to outperforming your competition is to have a really powerful story…and then tell it well. (The caption to the image at right and below is “A strong story, well told.) If you do both of these things better than your competition – you will succeed.
See what the Harvard Business Review and the NY Times say about the power of stories… [Read more…] about Storytelling – Your Story is Your Key to Success
Content Marketing – The Most Powerful Marketing Tool You’re Not Using
From The Stratecon Group
Marketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.
Learn more about Content Marketing… [Read more…] about Content Marketing – The Most Powerful Marketing Tool You’re Not Using
SpringDeck Appoints Aim High Audio; Launches Innovative ‘Test’ Program
Spring Deck, LLC (SpringDeck) made two significant announcements this week – one sales-oriented, and the other service-oriented. First, the company announced plans to begin hiring sales representative companies around the United States to sell its unique sales presentation software and app to custom integrators. Second, the company announced a new “pilot” or test program, offering an affordable way to access their large database of vendor marketing materials.
See more on these two new unique initiatives… [Read more…] about SpringDeck Appoints Aim High Audio; Launches Innovative ‘Test’ Program
GoPro Stock Hit Hard As Word of New Apple Patent Leaks
GoPro, Inc., the specialty manufacturer of sports-oriented cameras and camcorders, saw its stock plummet 12% in just one day on Tuesday when word leaked out of a new patent awarded to Apple, Inc. that appears to be for a remote control camera system. Although there was no official announcement from Apple about the product, word about the patent and its possible impact on GoPro spread around Wall Street like wildfire.
See more on this dramatic repricing of GoPro based on a future Apple product… [Read more…] about GoPro Stock Hit Hard As Word of New Apple Patent Leaks
SpringDeck Partners with Relidy to Offer New Solution to Integrators
SpringDeck, a sales presentation software company, has partnered with Relidy Marketing to offer integrators a new service that will help them showcase products on their website in a way that will ensure they retain ownership of the prospect/customer. The service is all-new and only available through this partnership.
See more on how SpringDeck and Relidy help integrators serve…and keep…their customers… [Read more…] about SpringDeck Partners with Relidy to Offer New Solution to Integrators
GoldenEar Assortment Grows with New Triton Five Towers & SuperSub XXL Subwoofer
GoldenEar Technology continues their methodical line expansion, further building on founder Sandy Gross’ latest speaker design philosophies. For CES 2015, GoldenEar announces their new Triton Five Tower speakers and what looks to be a gut-rumbling, lease-breaking subwoofer with four 12-inch drivers and 1,600 watts of power.
