Strategy in TECH...
Logitech announced this week that it has developed an Amazon Alexa skill that will allow users to control their entire AV home entertainment system with simple spoken commands. Voice control has become a hot topic in the industry since CEDIA 2016, when one of the keynote speakers was Charlie Kindel, an Amazon executive working on their voice-enabled products like the Echo and Dot.
Leviton announced today that it has formed a strategic partnership with Samsung’s SmartThings division to offer a simple home automation starter package that will be made broadly available through distributors and the “professional dealer” market. Designed to be an affordable, whole-house, home automation solution – the package pairs products from SmartThings with Leviton Z-Wave enabled devices at discounted pricing.
GoldenEar Technology announced last week that it has earned a patent for its innovative dual-plane, inertially-balanced subwoofer technology used in its SuperSub™ line. The U.S. Patent Office awarded GoldenEar patent #9,462,39 on its technology, protecting the company from anyone copying their unique design.
Most new start-up companies like Millson Custom Solutions (MCS) choose to develop a new product concept and spend their first year setting up distribution, making sure internal systems operate smoothly as sales begin to happen, and in general scale slowly before they take that next step in expansion. It’s sort of a crawl before you walk – walk before you run strategy.
But not MCS – no sooner did they get their remarkable CinemaFrame launched, then the company rolled out a second product, their RSMS Roller Shade Mounting System and then a third product, the FutureFrame.
CEDIA 2016, like every trade show, for us is like trying to get a sip of water from a fire hose. There is just so much going on. And since all stories interest us – we have to go into a kind of marketing triage, quickly sorting those stories that we feel are the most compelling.
So, in this post, we want to share with you some of the more interesting things – and people – we saw and chatted with on the show floor.
Gibson Brands announced Tuesday that it has hired Lee Cheng as its new Chief Operating Officer (COO) and executive vice president. This appointment takes effect immediately and follows a recent additional credit downgrade by the Moody’s Investor Service.
We first reported on the new SpeakerCraft Dolby Atmos enabled AIM speakers at the 2015 CEDIA show (then called the Expo). A clever way to extend their line and tap into the enthusiasm many have to advanced surround sound systems like Dolby Atmos, DTS:X, and Auro3D – SpeakerCraft designed a high-performance alternative to standard in-ceiling height speakers.
Pulse – A High-Performance SoundbarHistorically, the consumer electronics industry is broken down into basically two types (genders) of products. A product is either designed for the masses with affordability and popular technologies – think wireless Bluetooth streaming speakers for less than $50; Or, serious, high-performance specialty AV products – think a component home theater system with Dolby Atmos/DTS:X/Auro3D built-in for more than $20,000. Like East not meeting West – never the twain shall meet. Until now…
Late yesterday afternoon, a strange press release came our way. This release was strange for a couple of reasons – first, for what it was announcing – Savant’s founder Robert Madonna was returning to the CEO role, replacing “outgoing” CEO William Lynch. Second, it was strange because it gave no reason for this dramatic change of CEOs; and, third, it was strange because of where it came from – a PR firm that the company hasn’t been using for a couple of years.
Crestron Embraces Sonos, Amazon, & OthersAt CEDIA 2016, one of the top themes we identified was companies seeking more and better integrations with other companies’ technologies. In most cases, this expressed itself with companies seeking to have their product lines properly interface with the major control companies. But at CEDIA this year, Crestron took that concept to new heights and in a new direction with their enthusiastic embrace of newcomers to the CI channel…Sonos and Amazon Alexa.
