Strategy in TECH...
CEDIA 2016, like every trade show, for us is like trying to get a sip of water from a fire hose. There is just so much going on. And since all stories interest us – we have to go into a kind of marketing triage, quickly sorting those stories that we feel are the most compelling.
So, in this post, we want to share with you some of the more interesting things – and people – we saw and chatted with on the show floor.
Gibson Brands announced Tuesday that it has hired Lee Cheng as its new Chief Operating Officer (COO) and executive vice president. This appointment takes effect immediately and follows a recent additional credit downgrade by the Moody’s Investor Service.
We first reported on the new SpeakerCraft Dolby Atmos enabled AIM speakers at the 2015 CEDIA show (then called the Expo). A clever way to extend their line and tap into the enthusiasm many have to advanced surround sound systems like Dolby Atmos, DTS:X, and Auro3D – SpeakerCraft designed a high-performance alternative to standard in-ceiling height speakers.
Pulse – A High-Performance SoundbarHistorically, the consumer electronics industry is broken down into basically two types (genders) of products. A product is either designed for the masses with affordability and popular technologies – think wireless Bluetooth streaming speakers for less than $50; Or, serious, high-performance specialty AV products – think a component home theater system with Dolby Atmos/DTS:X/Auro3D built-in for more than $20,000. Like East not meeting West – never the twain shall meet. Until now…
Late yesterday afternoon, a strange press release came our way. This release was strange for a couple of reasons – first, for what it was announcing – Savant’s founder Robert Madonna was returning to the CEO role, replacing “outgoing” CEO William Lynch. Second, it was strange because it gave no reason for this dramatic change of CEOs; and, third, it was strange because of where it came from – a PR firm that the company hasn’t been using for a couple of years.
Crestron Embraces Sonos, Amazon, & OthersAt CEDIA 2016, one of the top themes we identified was companies seeking more and better integrations with other companies’ technologies. In most cases, this expressed itself with companies seeking to have their product lines properly interface with the major control companies. But at CEDIA this year, Crestron took that concept to new heights and in a new direction with their enthusiastic embrace of newcomers to the CI channel…Sonos and Amazon Alexa.
Although previewed to the media last month, dealers and the media finally had the opportunity to physically see and touch the all-new Russound 70-volt light commercial line in the flesh at last week’s CEDIA 2016. The line, which the company intends to continue to develop and expand, launched with three models in the line, including a music streamer/amplifier, a volume control wallpad, and an outdoor speaker.
LG Electronics launched a new 77-inch OLED display with a stunning image…and a price point to match. Unveiled for the first time at CEDIA, it was not only an impressive product, it was equally impressive that LG chose CEDIA 16 for its unveiling – a sign of real commitment to the channel for a premium product such as the LG Signature OLED TV OLED77G6P.
In a letter to dealers sent Thursday evening, Kaleidescape CEO Cheena Srinivasan says the company is back in business, but in a leaner, lower overhead way. The news, which the industry rumor mill was buzzing about all day Thursday, is a bit of a surprise considering the company was completely shut down just a couple of weeks ago.
Panasonic Corp., in a sharp departure from its previous TV strategy, launched an OLED TV in Europe last fall, using panels procured from LG. At the IFA 2016 show in Berlin that just wrapped up this week, Panasonic announced that they would start making their OLED TVs available in other markets, starting next year.
This is a big announcement.
