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How Big is Amazon in E-Commerce? Bigger Than You May Realize

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Amazon logo on sign

In new data from market researcher eMarketer, we learn more details on just how well e-commerce sales are doing both overall and for specific players such as Target and Amazon. It is pretty well known that as the pandemic rolled out in early Spring of 2020, Americans were thrust into quarantine and a 24/7/365 existence at home. This caused many to order their supplies from online retailers, even those consumers who had not previously ever purchased online before. Clearly, COVID was horrible for America (and the world) but good for the e-commerce business.

All online retailers did well, with companies like Walmart and Target seeing their e-commerce operations really gain some traction. But did some do better than others? Oh yeah…

See more on the current state of Amazon and e-commerce

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Congress Prepares to Regulate Big Tech, Yet They Top ‘Most Trusted Brands’ Poll

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>Learn How to Improve Consumers’ Trust in Your Brand

Many political observers have declared the end of bi-partisanship, as the political right and left seem further apart than ever before in the history of the country. Yet there is one area where both parties agree, it is time to rein in the big tech players. Ironically, in a new poll of the 15 most trusted brands in the world, we find a lot of tech represented – including some of the Big Tech players. Is Congress out of step with the American people? And how important is “trust” to a company or brand anyway?

See the most trusted brands & how to improve yours…

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US Consumer Media Usage Hits All-Time High in 2020; What Happens Now?

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Consumers media usage - Watching TV

Whether you are a manufacturer designing tech gear for the residential market, or an integrator designing systems for your client’s homes, it can be helpful to better understand how they wish to use the gear or systems to consume media content. New statistical research shows that – no surprise – the average daily time U.S. consumers spent consuming media hit an all-time high in 2020…the year of COVID-19. You probably already knew this fact or at least suspected it to be the case. Now the data is in and between digital media and traditional media, the average consumption moved up by almost an extra hour a day.

But what you likely don’t know is – which specific media category saw increased use, which specific media category saw decreased use? And, most importantly, what happens now?

See the latest data forecasting of consumer media consumption…

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New Insights on Americans Expectations for Post-Pandemic Life & Work

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Americans expectations for the post-pandemic include ditching their masks

What a Difference a Year Makes!

New research from global researcher IPSOS and published by Quirks shows Americans are anxiously anticipating the post-pandemic period with a strong desire to reconnect with a ‘normal’ lifestyle. What do they crave? In some cases, the answer to that is predictable – and in other cases the answer is a surprise. But I found one thing interesting, the mood of their answers changes dramatically when Americans are asked about the topic of returning to work.

See the latest data on Americans expectations for the new ‘normal’

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February Housing Starts in Double-Digit Drop

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new home under construction, a housing start

The 2nd Month of Decline; Is Housing Turning?

In the latest government data on new residential construction, housing starts dropped in February by 10.3%. This is the second month-in-a-row that starts dropped, after falling 6% overall in January.

So what do analysts think this downward cycle means? Is the housing construction segment beginning a period of contraction?

See what is happening in housing starts…

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Consumer Optimism: Americans See a Light at the End of the COVID Tunnel

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Axios logo

A new Axios-Ipsos poll has shown a marked turn towards more consumer optimism in American’s attitude about the condition of their lives under COVID. They are becoming dramatically more hopeful as the administration takes actions to step-up the availability of vaccines.

See the latest poll data on consumer COVID sentiment…

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The Dizzying Drop of Traditional TV in 2020 Cord Cutting

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Photo of man cutting cord

New data shows that consumer content consumption trends are changing dramatically…and at a quickening pace. Fresh reports from eMarketer and separately from Axios show that people are unplugging from traditional cable and satellite TV in huge numbers. If traditional pay TV is losing, who is winning? And what does this mean for the Tech industry?

See the latest data on consumers cord cutting…

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Forecasting What to Expect in 2021 When There are So Many Unknowables

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2021 forecast - Famous New York Yankees catcher Yogi Berra

Famous New York Yankees catcher Yogi Berra once said, “Forecasting is very difficult, especially when it’s about the future.” Yet another wise saying from one of history’s most quoted sages. Even so, lately many regular Strata-gee readers (some of my favorite Strata-gists), have been asking me to do just exactly that – predict the future.

That is such a risky business…only a fool would take such a challenge.

See this fool’s forecast for 2021…

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CES 2021 Launches This Week in All-Digital or Virtual Format

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CES 2021 attendee dashboard

See What Tech Exhibitors are Talking About

The Consumer Electronics Show – CES 2021 – opened this week with great fanfare, but no long taxi lines, no crowded booths, and no glitzy hands-on displays. That’s because this year, CES is virtual – or as the CTA (Consumer Technology Association) likes to put it, it is “all digital.”

Can they pull it off?

See more on CES 2021…

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New COVID Outbreak Causes Consumer Anxiety Flare-Up

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Results Pose a Threat to Economic Recovery

A new poll shows that the latest flare-up of COVID-19 – which is generating infections, hospitalizations, and deaths at a rate that exceeds those of the worst of readings from this last Spring – are causing an outbreak of another type…anxiety and dread amongst consumers. This sobering data suggests that an increase in anxiety in consumers could result in stalling our economic recovery.

See this new poll on growing consumer dread…

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