Strategy in TECH...
Just days after a similar announcement from South Korean rival Samsung Electronics, Sony Corp. has said it will put OLED technology on the back burner – scaling back development efforts for the forseeable future. Instead, the company says it sees a greater immediate opportunity with 4K Ultra HD LCD TVs and will work to expand its assortment in this product segment.
In a move that is likely to signify a tipping point in the industry’s adoption of OLED technology, Samsung Electronics is dropping plans to build a new factory that was supposed to help it scale manufacturing of the nascent technology, driving production volumes and lowering cost. But as we’ve reported before, manufacturing OLED…well, it’s just not easy.
Like a damsel in distress, Sony’s money-losing electronics businesses are hoping that Spider-Man can save them…and it just might take a superhero to do it. With Sony Pictures’ The Amazing Spider-Man 2 about to launch in Japan this month – and in the U.S. next month – the company’s hardware businesses have teamed up with their entertainment businesses to launch an aggressive cross-promotion.
We told you last week about a shocking email received by a Sony dealer which proclaimed in a bold headline that “Sony Technical Support is now terminated.” This seemed to us like a pretty big deal, and yet we could find no official announcement surrounding this email. We dug deep and found sources who told us a hazy and vaguely troubling story that sounded as though the company may be going through some kind of reorganization of its support services.
No…we’re not joking. This week, a Strata-gee SYNCH reader sent us a copy of an emailed dealer notification (see it below) from Sony. At the top, the email sported a large, bold, black Sony logo. And the headline centered under that logo? “Sony Technical Support is now terminated.”
When we first reported on the appointment of Frank Sterns as Sony’s VP of A/V Specialty/Custom Integration on the eve of the September 2013 CEDIA Expo, like many of you…we were skeptical. After all, we’ve heard encouraging announcements from Sony before…only to watch those initiatives in limited distribution, high-end products fall into disrepair through over-distribution, under-resourcing, or both.
But this time is different, Sterns tells us. And as he runs around the country setting up a whole new sales operation…we’re beginning to believe him.
Although not a surprise, Sony Electronics in San Diego began releasing details of a substantial cutback in U.S. facilities and personnel. The company says it will cut 33% of its U.S. staff – about 1,000 employees. Also, the company announced a major retreat from retail as it will close 20 of its 31 total Sony Store locations.
The Nikkei reported this week that Sony Corp. has finally taken a bold step to reorganize its business by putting its VAIO computer division up for sale. According to the report, the company is in negotiation to offload the division to Japan Industrial Partners (JIP), a Japanese investment company.
In a move that has been highly anticipated or, depending on your point of view, highly dreaded, Moody’s Investors Service cut its credit rating on Sony Corp. by one notch, dropping it below investment grade – taking it to “junk” status, in industry parlance. The downgrade was made on Monday and it is significant in that it symbolizes the continuing struggles of the company as it to tries to improve its fortunes – so far with mixed results.
Sony’s CEO Kazuo Hirai gave a relatively compelling keynote presentation that was in stark contrast to their rather dry Mike Fasulo and unemotional press conference. Not only was Hirai dynamic and at times, emotional even – he competently and capably articulated a new and strong vision for the company based on the Japanese word “kando” and the English word “wow.”
