Strategy in TECH...
Multiple reports are pouring in that Snap One, a leading custom integration supplier, has just completed a restructuring that resulted in layoffs. It is not clear at this point just how many employees were cut, but it was significant enough to motivate several sources around the country to reach out to Strata-gee.
Snap One (NASDAQ: SNPO), a major player in the custom integration/smart home channel, recently reported its fiscal 2022, third-quarter results last month, showing both revenue gains and reduced losses. The company says sales are slowing and they revised their forward-looking guidance for yearly performance downward.
Since this earnings report was released, the value of Snap One stock has really struggled, dropping 19% and setting several new 52-week lows.
In a move that was widely anticipated, Snap One announced this week that it will acquire Parasol, a remote support service that since its launch has been based on Snap One’s OvrC system. The company says that this acquisition will result in “creating new opportunities for Snap One Partners to focus on running their business while increasing profitability, productivity and service levels to their customers.”
This post will present some of the top tech stories from CEDIA Expo 2022. You know, covering a trade show like Expo has always been a particular challenge for me. As someone who is always looking for a good story, going to a trade show with hundreds of exhibits is a bit like trying to take a sip of water from a fire hose. Nonetheless, I was able to discover several stories I found particularly interesting and I hope you’ll like them too.
Snap One, the entity originally founded as SnapAV, and a company whose motto is “Founded by integrators for integrators,” recently demonstrated how they strive to be a better partner by providing their dealers with some really solid and helpful advice. One of their appreciative dealers forwarded me an email he had received from the company containing useful information on how to protect his business from fraud.
At the end of last week, Snap One Holdings Corp. released the results of their fiscal 2022 first quarter, a period which ended April 1, 2022, with comparisons to the same quarter last year, which ended on March 26, 2021. The company showed good revenue growth in the quarter but is still dealing with a net loss – albeit less of one than in 2021.
Snap One announced today that they are now selling to all four major custom integration buying groups (they called them “all four major CEDIA U.S. buying groups”) and that fact shows their commitment to their “integrator partners.” The company says it is now allied with Azione Unlimited, HTSA, HTSN, and ProSource “…as a key part of its long term strategy to help dealers succeed.”
Last Friday, Snap One held a Virtual Partner Summit in which they unveiled a whole roster of new products to dealers participating in the online event. It was an impressive launch in key product areas for the company including OvrC, audio, new controllers, new soundbar and wireless sub, new architectural speakers, a major new operating system upgrade called OS 3.3.0, and more.
Snap One announced on Thursday that it has acquired Staub Electronics, a distributor based in Canada who has been the Snap One distributor there for ten years as an independent entity. Snap One says this “strategic move” will “elevate [the] partner experience in Canada.”
In a special presentation to Strata-gee, Snap One educators Rus Rassmussen and Shayne Larsen shared with me the company’s latest revamped educational initiative designed to better educate integrators by improving comprehension and retention. This program, created and designed by the company’s education team, is now beginning to roll out and is impressive in scope, style, and design – it just may be Snap One’s greatest invention yet.
