In a move that technology blogger Gizmodo says marks the official death of 3D, it has learned that sports network ESPN will cease all 3D productions by the end of this year. ESPN 3D, which started in 2010 on largely a test basis, never really got off the ground – and as Gizmodo wryly noted, “won’t be broadcast in any dimension soon.”
Strategy
Gibson Guitar Announces Name Change
Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.
See more on why the company says this is the right move… [Read more…] about Gibson Guitar Announces Name Change
ProSource Holds E-Commerce Training for Members in Chicago
Perhaps another sign of the times, ProSource – the retail buying group that represents the combination of both Home Entertainment Source (HES) and PRO Group – held a meeting earlier this month centered on the topic of e-commerce. These meetings, held June 3-4 in Chicago, were to share trends and best practices in e-commerce for their members.
See more on this news from ProSource… [Read more…] about ProSource Holds E-Commerce Training for Members in Chicago
Core Brands Completes Downsizing of National Sales Force
BREAKING NEWS
Strata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the winning reps. Core Brands, a division of Nortek, Inc., had announced the downsizing process in a conference call with their entire sale representative network on April 19th – laying out a process for which the desired result was to create a smaller network of fewer authorized sales representative companies presenting most, if not all, of the company’s ten brands.
But there is some question as to how successful the process was, given continuing multi-rep territories… [Read more…] about Core Brands Completes Downsizing of National Sales Force
To Skeptical Crowd, Apple’s Tim Cook Promises ‘Game Changers’ are Coming
Wall Street analysts are getting increasingly concerned about the ability of Apple, Inc. to sustain its historic run of innovation. Some are suggesting the company’s best days may in fact be behind it. Exacerbating the growing drumbeat of discontent…it has been eight months – since October 2012 – when Apple last announced new products. And even they were more iterative than innovative. Clearly feeling the pressure, over the last couple of months Apple CEO Tim Cook has told anyone who was willing to listen to hang on, great things are coming.
Are ‘game changers’ really coming? Or is the innovation just a figment of Cook’s imagination?… [Read more…] about To Skeptical Crowd, Apple’s Tim Cook Promises ‘Game Changers’ are Coming
Do Your Email Marketing Campaigns Measure Up?
For many of today’s companies and marketers, whether business-to-consumer (B2C) or business-to-business (B2B), email marketing has become one of, if not the, most potent arrows in their marketing quiver. There are many reasons why this is the case. Certainly, one reason is “cost effectiveness.” For a relatively low-cost, marketers can address large lists of email addresses with their targeted message. And thanks to fill-in-the-blanks message templates, email marketing is also fairly easy to create. And finally, once you “push the button,” email marketing is delivered almost instantaneously.
But do you know if your campaigns are effective compared to objective norms? See more here… [Read more…] about Do Your Email Marketing Campaigns Measure Up?
Sharp Launches 4K Ultra HDTV
Sharp Corp. announced today that it will begin selling 4K or Ultra High Definition televisions to high-end consumers in Japan starting in June, according to a report by the Nikkei. To be included as part of its Aquos line, the company says that 4K technology offers consumers four times the resolution of existing HDTVs.
See more on Sharp’s plans, including whether they have plans to export 4K to the U.S…. [Read more…] about Sharp Launches 4K Ultra HDTV
Wake-Up Calls and Blind Spots
Last Wednesday, I got a wake-up call the likes of which I never expected…and it has changed my life. Oh yeah, not hyperbole. It started with a simple walk and ended with what I think demonstrates an important lesson in life…and an important lesson in business.
What was it? Well, as I said, it started when I went for a walk… [Read more…] about Wake-Up Calls and Blind Spots
In Wake of Fiscal Year Loss, Pioneer Seeks Business Alliances…and Capital
Pioneer Corp. is seeking to form a business and capital alliance with Japan’s NTT DoCoMo Inc. according to a story today in The Japan Times. The company will also try to enhance its ties with Mitsubishi Electric Corp. “in a bid to survive” in its main car electronics business with a stronger financial footing.
The announcement was made the same day that the company announced their Fiscal 2013 results in which sales came in at ¥451.8 billion ($4.4 billion), up 3.5% over ¥436.8 billion. But more importantly, the company announced a big loss of ¥19.6 billion ($191.6 million)…much worse than the profit of ¥3.7 billion last year.
See more on why Pioneer needs these new alliances… [Read more…] about In Wake of Fiscal Year Loss, Pioneer Seeks Business Alliances…and Capital
Huge Loss & Management Dismissals Induce Sharp Pain at Sharp Corp.
Sharp Corp. announced this week the worst net loss in its long corporate history for the fiscal year that ended March 31, 2013. Booking a net loss of ¥545.35 billion ($5.4 billion), the company has aggressively moved to shake up the company management replacing both the President and Chairman in a rare (for a Japanese company) public rebuke of company leaders. And in what may be a signal to the market, the new President has no ties to the company’s TV business…and he’s talking tough.