We often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!
News
Stratecon’s ALERT Newsletter to Be Discontinued
There are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.
While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.
Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…
READ BELOW to see why the ALERT is going away and, more importantly, what’s coming!… [Read more…] about Stratecon’s ALERT Newsletter to Be Discontinued
Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey
September is just days away and those of us in the custom integration channel knows what this fact means: it’s time for the Custom Electronics Design and Installation Association’s (CEDIA) Expo – this year being held in Denver, Colorado from September 26-28. As this annual trade show is such a key event – and given the fact that it provides a barometer on the overall health of the custom integration industry – for several years now, we’ve been conducting a survey to learn your thoughts about the event itself.
See what’s new this year… [Read more…] about Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey
Azione Adds Another Member as Growth Trajectory Continues
Azione Unlimited, a national buying group of hybrid retailers and custom integrators, announced today that it has added its 75th member – a sure sign that its growth trajectory continues to move upward. The new member, Sound Ideas, Inc. of Armonk, NY, has joined the group effective immediately.
See more on Azione’s expansion… [Read more…] about Azione Adds Another Member as Growth Trajectory Continues
Whoa! An Elephant CAN Tap Dance
Social media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.
This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!
Learn how one marketer used social media to turbo-charge their sales…
URC Wants You to Add a Little ESP To Your Installations
URC, the former remote control king that has morphed into a home automation company, announced on Tuesday the MRX-4SEN Sensor Extender and six new sensors that tie into their well-regarded Total Control System. A clever system add-on, the sensors allow a range of system inputs that can trigger actions or Macros.
Learn more about this clever new product from URC… [Read more…] about URC Wants You to Add a Little ESP To Your Installations
Klipsch Hopes to Add a Little Luck to Their Team
Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.
See more on this new endorsement deal… [Read more…] about Klipsch Hopes to Add a Little Luck to Their Team
CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth
This week the Custom Electronic Design & Installation Association (CEDIA) released what it called key findings from its 2012 and 2013 annual Benchmarking Survey of members. The findings were of 2012 final results and dealer expectations for 2013 and according to the trade association, suggest that the industry has stabilized and is even back to showing moderate growth.
See more on these key industry findings against which you can benchmark your company’s results… [Read more…] about CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth
Soundcast Casts Deeper into International Waters
*BREAKINGÂ NEWS*
We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, an
d ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.
Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.
See more on this new turn-of-events… [Read more…] about Soundcast Casts Deeper into International Waters
Soundcast Casts a New Expanded Role for Itself
Earlier this week during the Audio Associates Dealer Expo held in New Jersey, we had an opportunity to meet with Mike Weaver, President of San Diego-based Soundcast Systems, Inc. Soundcast, a manufacturer of wireless outdoor speakers has been around for quite some time and although it seems to have achieved some recognition for good quality products, the company has been a little sleepy and unremarkable…until recently, that is.
With new money from the founders, a new team of executives, and recently launched new products – Soundcast has definitely cast a new expanded role for itself in the industry…
