Marketing

SnapAV and Control4 are Rebranded as Snap One

June 29, 2021 by Ted Leave a Comment

SnapAV Execs Hindman & Vaughn Explain the Rationale Behind the Change to Strata-gee

Recently, in a special Zoom presentation for Strata-gee by SnapAV executives Jeff Hindman (Chief Revenue Officer) and Kordon Vaughn (VP Marketing), I was about to learn about the company’s new brand strategy going forward. Ever since SnapAV acquired their largest division, Control4, there has been much speculation about how to address the market with two strong, well-known brands. I joked, “So what’s it going to be…ControlAV or Snap4?

It turns out I wasn’t that far off, as the executives shared with me that they would be rebranding the organization as Snap One.

Learn more about how SnapAV became Snap One…

[Read more…]

Congress Prepares to Regulate Big Tech, Yet They Top ‘Most Trusted Brands’ Poll

June 18, 2021 by Ted Leave a Comment

>Learn How to Improve Consumers’ Trust in Your Brand

Many political observers have declared the end of bi-partisanship, as the political right and left seem further apart than ever before in the history of the country. Yet there is one area where both parties agree, it is time to rein in the big tech players. Ironically, in a new poll of the 15 most trusted brands in the world, we find a lot of tech represented – including some of the Big Tech players. Is Congress out of step with the American people? And how important is “trust” to a company or brand anyway?

See the most trusted brands & how to improve yours…

[Read more…]

MQA Controversy – A True Audio Breakthrough? Or a Marketing Scam?

June 10, 2021 by Ted 12 Comments

MQA uses a process they call music origami — **MQA utilizes a process they call “Music Origami”**
*[Photo: By Laitche – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=3244373}*

Part 1 – A Bill Leebens Guest Post

STRATA-GEE: For some time now, I have been hearing rumbles throughout the audio community, particularly the high-end audio community, about controversy surrounding MQA (Master Quality Authentication) – a U.K. company that claims to have created a proprietary technology that allows for the delivery of “better than lossless” audio via certain streaming services. At first, it seemed like the Holy Grail of audio – delivering music that is identical to the original master recording into your earbuds via streaming services such as Tidal. Then the whispers started – “It sounds like it is too good to be true because it IS too good to be true.“

Recently, a YouTube video appeared that blew the doors of MQA dissent wide open and seems to show that MQA technology is NOT doing what the company claims and leaves many to conclude that MQA is little more than a thinly veiled marketing scam. The company pushed back…hard. I asked Bill Leebens to investigate the swirling whirlwind of controversy now engulfing MQA.

See more on our investigation into MQA…

[Read more…]

A/V Maker ClearOne Files Application for Trademark on ‘MAGA’

April 16, 2021 by Ted 2 Comments

ClearOne wants to register this 4 letter acronym, MAGA, as their trademark — *From ClearOne’s trademark registration application*

Industry audio/visual manufacturer ClearOne [NASDAQ: CLRO] has filed an application to register a trademark on the characters “MAGA.” According to multiple comments on Twitter on the matter, ClearOne apparently intends for MAGA to represent Make Audio Great Again. This is very close to a political slogan that has became quite controversial in America. From the looks of the comment stream I saw on Twitter…this is going to be the topic of a lot of discussion.

See more on ClearOne and MAGA

[Read more…]

Top AudioControl AVRs and Pre/Pros are Now Certified Roon Ready

April 8, 2021 by Ted Leave a Comment

AudioControl announced this week that their top-rated X-Series audio/video receivers and preamp/processors are now certified to be Roon Ready. What this means is that these models can auto-discover and connect to Roon without any user or integrator involvement with advanced configuration steps.

See more on AudioControl and Roon…

[Read more…]

Vanco Feels the Need, the Need for Speed, in New HDMI 2.1 Cable Line

February 25, 2021 by Ted Leave a Comment

Vanco continues to impress me with their wide assortment of solution products needed and used by integrators every day. But they aren’t just an outlet for useful tools and gadgets – they also know how to push the envelope in core product performance. No better example of that exists than their latest announcement of the launch of a new line of Ultra High Speed HDMI 2.1 cables.

These cables aren’t just fast…they are certified fast by HDMI themselves.

See Vanco’s latest line of Ultra High Speed HDMI cables…

[Read more…]

Amazon Readies Entry into Step-Up Smart Home Control Market

February 10, 2021 by Ted 2 Comments

Amazon Looks to Compete with Control4 & Others

Amazon.com Inc.’s secretive tech innovation development center, called Lab126, is said to be working on a more robust, step-up smart home control solution designed to be mounted into the wall, in a bid to take share in the custom integration channel. The move, first reported by Bloomberg News, is designed to take on major players such as SnapAV’s Control4 and other “professionally installed smart home control” providers.

But will it cannibalize their own Echo Show line?

[Read more…]

CES 2021: Sony Evolves From Hardware Maker to Experience Creator

January 14, 2021 by Ted Leave a Comment

“Please join us in looking forward as we continue to evolve as a ‘creative entertainment company,'” said Kenichiro Yoshida, Sony Chairman, CEO and President to kick off Sony’s presentation to the media on CES 2021’s press day this past Monday. It was a carefully crafted opening, with words of particular significance that contrasts strongly with previous company characterizations. Sony is changing.

Has the train jumped the tracks? Or has Sony hit the hyper-drive taking us to a new and exciting unexplored planet?

See more from Sony’s press presentation…

[Read more…]

Thanks to Readers, Strata-gee Hits Stratospheric Heights in 2020!

January 7, 2021 by Ted 8 Comments

See What Drove Results for Strata-gee

I can hardly believe I’m saying this, but thanks to Strata-gee’s amazing readers, both long time subscribers and many, many new converts, Strata-gee had its biggest year ever in 2020! The data are clear and unequivocal, pageviews this year were not only greater than last year…they exceeded it by a margin far greater than I could have ever dreamed possible! And that’s just one example of surprisingly positive stats in Strata-gee’s 2020 results in the wake of a branding and web presence overhaul.

See more on this amazing result, coming out of a crazy 2020 year…

[Read more…]

Impressive Savant Experience Center Tour Reveals Smart Home Possibilities

December 18, 2020 by Ted Leave a Comment

Sports bar set up at the Savant Experience Center in Manhattan — *A full sports bar, part of the Savant Experience Center in Manhattan’s SoHo district*

Just last week I was an invited guest to an event that I wasn’t entirely sure would be all that exciting – yet another Zoom meeting in a year full of Zoom meetings. Or so I thought. My invitation came from industry powerhouse Savant, who wanted to host me on a virtual tour of their new Experience Center in Manhattan. Boy!…am I glad I agreed to participate….

What a delightful surprise that tour delivered…

[Read more…]

Marketing

SnapAV and Control4 are Rebranded as Snap One

SnapAV Execs Hindman & Vaughn Explain the Rationale Behind the Change to Strata-gee

Learn more about how SnapAV became Snap One…

Congress Prepares to Regulate Big Tech, Yet They Top ‘Most Trusted Brands’ Poll

>Learn How to Improve Consumers’ Trust in Your Brand

See the most trusted brands & how to improve yours…