AudioControl, the Seattle,WA-based scrappy manufacturer of specialty audio electronics for both the automotive and residential markets announced that 2017 is their 40th Anniversary, marking a somewhat remarkable journey from outsider accessory maker to a brand of growing significance to many in the mobile AV and residential custom integration communities. And to what does the company attribute their success? It’s all about reliability, performance and value…
Marketing
LG Targets Home Cinema with ProBeam Compact Laser Projector
LG Electronics announced this week an interesting new compact laser projector targeted at the home cinema enthusiast. Although quite affordable, this light and compact projector – called the LG ProBeam – features some very cool technology and features sure to delight residential movie fans.
Check out the LG’s new ProBeam… [Read more…] about LG Targets Home Cinema with ProBeam Compact Laser Projector
Nest: Don’t Just Add Security, Add Intelligent Security
Nest Labs announced on Wednesday their all-new, upgraded indoor security camera, called the Nest Cam IQ, with new “intelligent” features to make it more useful and secure. For the first time, consumers are able to not just remotely monitor their homes, but receive more – and smarter – alerts thanks to this cameras remarkable new smart technologies and features.
See more on the all new Nest Cam IQ… [Read more…] about Nest: Don’t Just Add Security, Add Intelligent Security
CES 2018 to Feature Smart City Technology
The Consumer Technology Association (CTA) announced this week that at its upcoming Consumer Electronics Show (CES) in January 2018 in Las Vegas, there will be a new area of focus on Smart City technologies. The group plans both a dedicated display space featuring the technologies of Smart Cities, as well as a full schedule of related conference programming.
See more on this new area of technology at CES… [Read more…] about CES 2018 to Feature Smart City Technology
A Global Player, CasaTunes Launches Call to Muslim Prayer Feature
Ft. Collins, CO-based CasaTunes announced this week that it has launched a new feature to better address their growing global business. This new feature is a call to Muslim Prayer feature, which will be very handy for end users in their growing Middle East business. A unique capability ignored by most system providers, this new call to Muslim Prayer support allows users to schedule and customize their personal call to pray.
See more on CasaTunes new call to Muslim prayer feature… [Read more…] about A Global Player, CasaTunes Launches Call to Muslim Prayer Feature
Crestron Wants to Solve Real World Problems for Real World People
During the Sapphire Marketing NYC Road Show in Manhattan this week, we had the opportunity to spend time with Jeff Singer, Crestron’s Executive Director of Product Marketing, who shared with us the latest updates on the company’s major residential technology initiatives. He also helped us gain a better understanding of the company’s philosophy of product development and design, saying “We’re just trying to figure out how to solve real world problems for real world people.”
See more on Crestron’s initiatives… [Read more…] about Crestron Wants to Solve Real World Problems for Real World People
Johnnie & Co. Launches Website Program for CEDIA Members
A new marketing group in the tech space called Johnnie & Co. has partnered with CEDIA to launch a new website development program for the organization’s members. For those dealers who do not have a website, or those who have an older site in need of a serious refresh, this new program offers CEDIA members an affordable path to a hand-built-for-them website.
See more on this new program for CEDIA members… [Read more…] about Johnnie & Co. Launches Website Program for CEDIA Members
Small Businesses Pick Social Media as Top Marketing Tactic
New research that came out at the end of last year shows that most small businesses are turning to social media as their top marketing tactic. This relatively new form of marketing has seen its adoption soar recently, but this is the first time we’ve seen it ranked as the top choice of small businesses.
See more on this dramatic shift in small biz marketing approach… [Read more…] about Small Businesses Pick Social Media as Top Marketing Tactic
Control4 & Triad CEOs Explain to Strata-gee Why Their Deal Makes Sense
Control4 Corp. announced Tuesday that it has decided to get into the speaker business – doing so by acquiring Triad Speakers, Inc. – whom it describes as “a leader in advanced audio technology with best-in-class, customizable speaker-solutions.” The lofty language in the announcement in praise of Triad caught us by surprise and, unlike some of their other acquisitions, we did not find this one immediately obvious.
So when given the opportunity to interview both CEOs about this unexpected development, we jumped at the chance to learn more about the “hows” and the “whys” of this unusual partnership.
See what the two CEOs told us about Control4’s acquisition of Triad… [Read more…] about Control4 & Triad CEOs Explain to Strata-gee Why Their Deal Makes Sense
With Over 73K Attendees, ISE Grows Almost 12%
Integrated Systems Europe announced today that their ISE 2017 show drew 73,413 attendees making it the largest ever trade show servicing the international residential and commercial integration industries. The show, which is a 50/50 partnership between CEDIA and InfoComm, saw attendance swell 11.7% over the level in 2016.
