AudioControl Celebrates 40 Years of Innovation

AudioControl 40-year logoAudioControl, the Seattle,WA-based scrappy manufacturer of specialty audio electronics for both the automotive and residential markets announced that 2017 is their 40th Anniversary, marking a somewhat remarkable journey from outsider accessory maker to a brand of growing significance to many in the mobile AV and residential custom integration communities. And to what does the company attribute their success? It’s all about reliability, performance and value…

See more on this remarkable milestone for AudioControl…



Taking a moment to get a little personal here, I was in specialty audio retailing back in the 1970s and the dealer I worked for was methodically looking for ways to both goose system performance while, at the same time, padding our profits. We came up with many strategies, but my favorite was centered around a new brand of accessory products we had picked up – AudioControl.

AudioControl offered a line of high quality equalizers and, eventually, real-time analyzers. We found a high correlation between the increased consumer satisfaction with the greater fine adjustment of tonality equalizers gave them, and improved system margins in systems that were sold with this audio add-on.

A Compelling A-B Comparison

When eventually AudioControl added real-time analyzers, we began to pursue real room acoustic analysis and adjustment for even greater system performance. Once a system was properly adjusted, you could do an incredibly compelling A-B comparison – and watch your customer’s jaw drop when you take the equalizer (and its resulting room compensation) out of the system.

Photo of AudioControl products

These AudioControl products span their 40-year history

AudioControl grew over the years, with most of its business growth coming from their mobile AV line. But always, the company delivered top quality construction and performance, for reasonable prices.

40 Years of Growth



Undoubtedly, my dealership wasn’t the only one experiencing success with AudioControl, as they have successfully traversed 40 years of growth with an expanded assortment of products – including an expanding line of custom integration products that solve problems and enhance performance. Or as AudioControl likes to put it…Making Good Sound Great.

Products like their Direcrtor Model M4800 8-channel amplifier recently won a 2017 TechHome Mark of Excellence Award from the Consumer Technology Association. The company also launched a Sound Partners Program which provides for custom tailored DSP profiles for participating brands. All-in-all, just another example of their continuing innovation.

Making Good Sound Great



“For 40 years, AudioControl has engineered and manufactured some of the finest audio  components proudly made in the USA,” Alex Camara, CEO of AudioControl said in a prepared statement. “Our products are sold throughout the U.S. and internationally in approximately 35 countries worldwide. As our loyal dealers and end-users can attest, few things are as gratifying as the gift of music, and AudioControl continues to be at the forefront of making good sound great by offering the most advance, high-performance components we have ever produced.”

Learn more about AudioControl at www.audiocontrol.com.


About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comments

AudioControl Celebrates 40 Years of Innovation — 2 Comments

  1. Count me in as a long time fan of Audio Control – and even more specifically, Tom Walker. I always loved the product, and Tom epitomized the way a manufacturer should carefully listen to their customers, and deliver the services and support that custom dealers needed; which at the time was unique.

    • Thanks Mitch, well said and yes the valuable art of listening carefully and delivering the right products, services and support is as key now to our success with customers as it was for our founders 40 years ago…. Tom and I were both talking about this over lunch a couple of weeks ago… Thanks for being a fan, we appreciate it :)

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