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At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

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Runway2>>See a full slideshow of the Monster Press Conference here<<

<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation

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2012cesreport<January 18, 2012> The day before the International Consumer Electronics Show opens, the show promoter holds something they call “Press Day.” Press Day is a mind-numbing endurance test of the media’s stamina with back-to-back-to-back-to-etc. press conferences. Each press conference is supposed to be 45-minutes long to give the press 15-minutes to move to the next one. [Read more…] about Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation

Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership

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OnkyoGibson2Gibson Guitar Becomes Exclusive U.S. Distributor of Onkyo & Integra Brands

<January 18, 2012> As one of a select (and very small) group of reporters invited to a hastily-arranged private audience with the CEO’s of both Gibson Guitar Corp. and Onkyo Corp. to discuss their recently announced strategic alliance, I was intrigued. The interview was held on a custom Gibson tour bus literally and figuratively…as the Gibson CEO clearly drove the discussion. [Read more…] about Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership

CES Wrap-Up #1 – The Big News at CES Was That There was No Big News

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2012cesreport<January 18, 2012> When my kids were younger, they used to really love those Magic Eye puzzles. You know, the puzzles that look busy with lots of bright designs and graphics, but a hidden image is buried within them if you put your nose on the page, defocus your eyes, and really concentrate? This could be a pretty good analog of this year’s recently completed CES. How so, you ask? [Read more…] about CES Wrap-Up #1 – The Big News at CES Was That There was No Big News

LG – Last Year We Were Smart, This Year We Are Smarter

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>>See a full slideshow from the LG CES Press Conference by clicking here<<

2012cesreport<January 18, 2012> CES Press Day kicked off this year with LG who seemed anxious to update the media on their progress in 2011. Wayne Park, President and CEO of LG USA, told reporters that although 2011 was a tough year economically, LG’s revenues were up 8 percent. Park also told the group that LG had a record-breaking fourth quarter in U.S. sales. [Read more…] about LG – Last Year We Were Smart, This Year We Are Smarter

D&M Makes it Official – Brian Poggi is Appointed President, Americas

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SpecialALERT
Brian Poggi Headshot<January 6, 2012> As first reported in Stratecon’s BEACON yesterday [see story here], D&M Holdings, Inc. officially announced today that it has appointed Brian Poggi as President, Sales and Marketing – Americas effective immediately.

[Read more…] about D&M Makes it Official – Brian Poggi is Appointed President, Americas