Strategy in TECH...
Wow! It’s crazy that 2023 is now just about behind us, and what a dramatic and dynamic year it was! What were the key themes of the year? At the beginning of the year, I think most would say their greatest concern was the economy and their least concern was the tech industry. Yet the year turned out to be almost the exact opposite of that.
Famous New York Yankees catcher Yogi Berra once said, “Forecasting is very difficult, especially when it’s about the future.” Yet another wise saying from one of history’s most quoted sages. Even so, lately many regular Strata-gee readers (some of my favorite Strata-gists), have been asking me to do just exactly that – predict the future.
That is such a risky business…only a fool would take such a challenge.
A smart speaker that argues like family…virtual assistant devices that understand your mood at any moment you wish to speak with and use them – budding futurists are predicting these 2019 consumer technology trends and more as part of a new report from Ericsson’s ConsumerLab consumer research division. The new report, logically titled the 10 Hot Consumer Trends 2019 is based on the insights and predictions of 5, 097 global advanced internet users in metro markets that demographically represent nearly 34 million early technology adopters.
New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.
Marketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.
AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…
A new survey from Cohn & Wolfe – and discussed on MarketingCharts.com – suggests a possible sea change in the expectations of your customers as to the behavior of your company. We’ve seen some other similar surveys…and if you haven’t gotten clued in to this yet – well read on, the results may surprise you…
At the CEDIA Expo in Indianapolis earlier this month, the event’s keynote presentation was by the well-known physicist, author, and TV personality Michio Kaku who presented his rather dramatic view of the future – complete with a rash of technology predictions. Kaku’s presentation covered a lot of ground including military technology, the home of the future, the office of the future, future medical technology, and even the future of car technology.
