Strategy in TECH...
Nationwide Marketing Group announced this week that it is opening up registration for its upcoming PrimeTime event, scheduled to take place in Nashville, TN from August 13-16. While this is the 61st edition of PrimeTime, and it is the fourth time the event has taken place in Nashville, aka Music City, it is the first time the event will take center stage at the Music City Convention Center in the very heart of a vibrant and active downtown Nashville.
Last week, I was invited to attend the inaugural OASYS Spring Conference at the Embassy Suites Hotel in Nashville, TN, aka Music City. Formerly known as HTSN (Home Technology Specialists of Nationwide), the group has been rebranded and infused with new energy as Oasys Residential Technology Group. This spring gathering was its inaugural event launching a new brand, a new operating process, and – I have to say – a new attitude.
It was an eye-opening experience that helped me realize just how serious Nationwide is at cementing Oasys as the bedrock foundation of its buying group dominance.
Home Technology Specialists Nationwide (HTSN), part of the Nationwide Marketing Group’s stable of dealer/integrator buying organizations, announced today that it is rebranding its group, signifying an all-new image and an expanded mission to welcome an underserved class of dealers as part Nationwide’s “path to 1,000” members. HTSN will now be known as Oasys Residential Technology Group (ORTG).
On Thursday, Azione Unlimited wrapped up its spring conference, this year known as the Didactic Dovecote in the Desert, which took place in Scottsdale, AZ from March 7th to March 9th. Although this is the first Azione event I have personally attended, it was an impressive display of solidarity, sharing, learning, and planning with a lot of enthusiastic participation by the organization’s members and vendors.
Perhaps most importantly, as part of the Nationwide Marketing Group’s family of companies, the association announced two major new initiatives: the Azione Academy, an online self-paced education program; and the Drive to 1,000 collective membership drive. This initiative by Nationwide is their plan to drive collective group membership to 1,000 members overall.
In the days leading up to the recent CEDIA Expo in Dallas, Nationwide Marketing Group, one of the largest buying groups in the U.S., announced that former ProSource VP Andy Orozco would be joining Nationwide as its Senior Vice President of Custom Integration. That news grabbed my attention as it came less than a year after Nationwide’s acquisition of one of the top custom integration buying groups, Azione Unlimited, back in October 2021.
Nationwide Marketing Group (Nationwide) continues to hit the accelerator pedal as it seeks to build upon its plans to expand the custom integration segment for the group, first indicated when it acquired another CI-centric group, Azioned Unlimited, back in October of 2021. Now Nationwide is announcing that Andy Orozco, a former top (and long-time) executive with ProSource, has joined the organization as its Senior Vice President of Custom Integration.
In a joint release this week from both Nationwide Marketing Group (NMG) and the Home Technology Specialists Association (HTSA), the partners announced the creation of a new entity that they call the Home Technology Specialists of Nationwide (HTSN). The announcement, that surprised many in the industry…and had some scratching their heads trying to see the fit…said that this new alliance will offer new business opportunities for their respective members and vendors. It also, largely due to the size of Nationwide, creates the “largest buying and marketing collaboration” in the industry.
