Strategy in TECH...
On Monday of this week, Thiel Audio Products, Inc. unexpectedly announced that it has hired a new CEO for the organization. This announcement appears to refer to the CEO we previously told you about back in October 2015, although the release announces his appointment retroactively, effective January 15, 2016.
Thiel Audio unexpectedly announced late today that it would show and demonstrate a new product – a powered subwoofer – at next month’s CES show in Las Vegas, Nevada. This new subwoofer, called the SmartSub™ 1.12, is the first new product introduced by Thiel in a year and appears to contain several new technologies for the company including Wi-Fi integration, app control, advanced signal processing and more.
Tipped off by a source, we have learned that the turmoil at Thiel Audio continues, as yet another wave of executives have arrived and departed – leaving the company ostensibly leaderless and seemingly adrift in the market. The revolving executive door at Thiel seems to be an annual event as we await news on yet another team to jump in the saddle…or into the fire, depending on your perspective.
Thiel Audio announced this week that it will introduce a new loudspeaker system – the TT1 – at the upcoming Consumer Electronics Show (CES) in Las Vegas in January. Calling it an “ultimate performance three-way loudspeaker,” the announcement is the first major launch since the current management team was put in place earlier this year.
In a notice emailed to dealers last Thursday sporting a spiffy new corporate logo, Thiel took what appears to be the first step in what is promised to be a stream of “regular communications from us” regarding the company’s transformation from a legendary audiophile loudspeaker brand to a…well to what, we just don’t know yet. But what we do know is that the company has begun this transformation by terminating its entire national independent sales representative sales force.
[Read more…] about In First Step of Transformation, Thiel Terminates Reps
In a telephone interview today, new Thiel Audio CEO John Wittman told us that the company “struck a chord with me personally,” virtually compelling him to take over as CEO after the owners’ invited him to look at the company last winter. Over the course of an interview that went on for more than a hour, Wittman candidly shared his thoughts and perspectives in an enthusiastic and – to the degree he felt appropriate – open manner.
Thiel Audio dealers were surprised to receive an email Wednesday from the company announcing plans to – in their words – “revitalize” the storied audio brand. We last reported in April that the company had finally acknowledged to its dealers that it was moving its operations to Nashville, TN – after 38 years in Lexington, KY. This acknowledgement came one week after we reported to Strata-gee readers that the company planned to move.
Since then, the company has been silent. Now, this announcement sets out a new agenda for change – and it is an ambitious one.
Our inquiry started innocently enough. Last week, we received an emailed press release that contained this headline: “VANA Ltd. Appoints Stephen DeFuria as Director of Sales, East.” Now we generally receive dozens of press releases every day – but this one caught our immediate attention…literally causing us to pick the phone to make a call for confirmation. Why? Because Stephen DeFuria was part of a team hired by Thiel Audio to help turn that business around – and now, only one year later, he is out…with no explanation. But that was just the beginning.
2013 ends today and it is fun to look back on the top stories of the last year. Many times, this yields surprises as stories from early in the year are easy to forget. In this post, we are revealing the top Strata-gee.com stories from 2013 based on which stories generated the most page views…therefore, those stories that you – the reader – found most interesting.
Much has been written on the changes at Lexington, KY-based Thiel Audio Products Company (Thiel) in the wake of its purchase by a group of Tennessee investors that we first reported last November. Shortly after their acquisition, strata-gee.com was invited to speak with Bill Thomas – one of those Tennessee investors and now the new CEO of Thiel Audio. And a couple of months after that, we had the opportunity to speak with new Thiel interim COO and Board member Bob Brown.
But many Thiel-related reps and dealers kept asking us about co-founder and former President Kathy Gornik. Some of this curiosity was related to rumors that Gornik had been forcibly removed from the respected high-end loudspeaker company that she helped found. And some of the interest centered around an unanswered question, not covered by any of the press (including Strata-gee.com) as to why Gornik decided to sell the company.
