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EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

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STRATA-GEE.COM EXCLUSIVE

2013 Benchmarking Survy CoverLast month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.

See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

Somewhere…Steve Jobs is Smiling

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Photo of Steve JobsToday, we learned that Microsoft Corp. is acquiring Nokia Corp.’s mobile phone and services business in a deal valued at $7.2 billion. This news seemed to be a real surprise to many who have viewed Microsoft’s mobile efforts (i.e. Windows Phone) as weak at best. This news follows Google’s move in 2011 to acquire Motorola’s mobile hardware business. What’s this all about? Well at least in part, it shows that Steve Jobs was right all along…

See why – somewhere – Steve Jobs is smiling right now… [Read more…] about Somewhere…Steve Jobs is Smiling

ICE Cable Has Innovation in the Box

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Photo of Big Mouth Payout bulk wire boxWe often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!

See more on ICE’s innovation in the box, below… [Read more…] about ICE Cable Has Innovation in the Box

Stratecon’s ALERT Newsletter to Be Discontinued

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Image of an ALERTThere are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.

While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.

Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…

READ BELOW to see why the ALERT is going away and, more importantly, what’s coming!… [Read more…] about Stratecon’s ALERT Newsletter to Be Discontinued

Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey

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Graphic of 2013 CEDIA EXPO Survey
Click this graphic to take our SURVEY…

September is just days away and those of us in the custom integration channel knows what this fact means: it’s time for the Custom Electronics Design and Installation Association’s (CEDIA) Expo – this year being held in Denver, Colorado from September 26-28. As this annual trade show is such a key event – and given the fact that it provides a barometer on the overall health of the custom integration industry – for several years now, we’ve been conducting a survey to learn your thoughts about the event itself.

See what’s new this year… [Read more…] about Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey

Azione Adds Another Member as Growth Trajectory Continues

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Azione Unlimited logoAzione Unlimited, a national buying group of hybrid retailers and custom integrators, announced today that it has added its 75th member – a sure sign that its growth trajectory continues to move upward. The new member, Sound Ideas, Inc. of Armonk, NY, has joined the group effective immediately.

See more on Azione’s expansion… [Read more…] about Azione Adds Another Member as Growth Trajectory Continues

Thought for the Week – August 26, 2013

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But the fact that some geniuses were laughed at does not imply that all who are laughed at are geniuses. They laughed at Columbus, they laughed at Fulton, they laughed at the Wright brothers. But they also laughed at Bozo the Clown.

Carl Sagan

 

Whoa! An Elephant CAN Tap Dance

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Social Media GraphicSocial media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.

This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!

Learn how one marketer used social media to turbo-charge their sales…

[Read more…] about Whoa! An Elephant CAN Tap Dance

URC Wants You to Add a Little ESP To Your Installations

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URClogoURC, the former remote control king that has morphed into a home automation company, announced on Tuesday the MRX-4SEN Sensor Extender and six new sensors that tie into their well-regarded Total Control System. A clever system add-on, the sensors allow a range of system inputs that can trigger actions or Macros.

Learn more about this clever new product from URC… [Read more…] about URC Wants You to Add a Little ESP To Your Installations