It was a strange press conference as compared to those held by Sony in the past – only one speaker (Kazuo Hirai) who methodically gave a summary of the new models the company was launching at this CES. The whole press event lasted a mere 24 minutes. No Hollywood movie stars…no musical performances…no custom video clips…no movie clips…no cars driving on the stage. Just the Sony CEO calmly listing the new models. In fact, at one point, Hirai introduced Sony US President Mike Fasulo who stood and waved to the audience – then was told to sit down and not steal Hirai’s spotlight. Strange…
But there was one really big star of the conference – the company announced the new Bravia OLED TVs, a major expansion of the OLED camp.
